Manager, Lifecycle Marketing

About Full Glass Wine Co.

Full Glass Wine (FGW) is a venture-backed firm specializing in acquiring and managing direct-to-consumer (DTC) wine brands to establish a diverse multi-brand marketplace. The company aims to transform the DTC wine sector by using strategic investments to accelerate growth and operational efficiency while preserving each brand's unique identity.

Role Overview

The Manager of Lifecycle Marketing will be essential in designing and implementing impactful email and SMS campaigns aligned with FGW’s expansion goals. Reporting to the Director of Lifecycle Marketing on the Shared Services Team, this role focuses on crafting strategies to engage and retain customers throughout their entire journey, utilizing deep expertise in customer behavior, data-driven insights, and personalized marketing to foster loyalty and enhance revenues.

Key Responsibilities

• Design, develop, and execute multi-channel marketing campaigns including email, SMS, and direct mail across four separate Klaviyo accounts, each with distinct audiences and performance metrics.
• Lead segmentation approaches and streamline campaign production to scale efficiently across multiple brands.
• Collaborate with creative teams to generate compelling messaging tailored to audience segments.
• Develop programs to reward and incentivize repeat customers.
• Map and analyze customer journeys to identify and improve touchpoints.
• Construct automated workflows and triggers to send customized communications triggered by customer behaviors and milestones.
• Regularly test and optimize campaign flows, timing, and promotions to maximize engagement.
• Analyze data to monitor campaign success, customer actions, and critical metrics, producing reports to guide strategic decisions.
• Engage cross-functionally with marketing, creative, customer support, and data analysts to ensure consistent brand experiences and leverage customer insights.
• Keep abreast of industry trends, tools, and best practices to continuously enhance marketing approaches.

Experience and Skills Required

• Bachelor’s degree in Marketing, Business, or related disciplines.
• 3 to 5 years’ relevant experience managing lifecycle marketing or CRM within direct-to-consumer environments.
• Demonstrated success in developing and executing lifecycle marketing campaigns.
• Proficient at analyzing data for insights and optimizing marketing strategies accordingly.
• Hands-on experience with Klaviyo or comparable marketing automation tools.
• Strong verbal and written communication capabilities.
• Innovative and customer-focused thinker with the ability to handle multiple projects effectively.
• Experience in the wine, beverage, or consumer goods fields is a beneficial asset.

Compensation

The annual salary for this position is $75,000.