Paid Media Specialist

About Silverback Strategies

Silverback Strategies is a performance marketing agency dedicated to helping marketers grow and adapt in a changing landscape. Recognized by publications like Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal as a top workplace, Silverback fosters a supportive and inspiring environment where every team member contributes to the agency's continuous improvement.

Role Overview

We are seeking an experienced Paid Media Specialist to join our team. In this role, you will assist Paid Media Managers and Senior Managers in managing 2-3 of our most significant clients, contributing to their operational success weekly. Additionally, you will have chances to lead 1-2 smaller client accounts independently, enhancing your client management and paid media strategy capabilities.

Key Responsibilities

• Assist senior team members in executing paid media strategies and managing performance for key agency clients.
• Manage smaller accounts as the primary media strategist and client liaison once fully onboarded.
• Develop strong, trust-based client relationships through transparent communication and excellent service.
• Collaborate closely with team members to design, implement, and review paid media campaigns targeting client KPIs.
• Handle daily campaign operations across Paid Search and Paid Social platforms, mainly Google Ads and Meta.
• Support managers and client directors by tackling priority tasks and various projects within the team.
• Contribute to monthly reporting and participate in biweekly client meetings as appropriate.
• Strategize and deliver regular and special paid media outputs to meet client marketing goals and demonstrate agency value.
• Leverage data insights and expertise to generate and test new campaign optimizations for better performance.
• Maintain up-to-date knowledge of clients' industries and audiences as well as emerging trends and best practices in paid media.
• Collaborate across channels and departments—including analytics, content, design, and development—to enhance client marketing approaches.

Candidate Profile

• Minimum of 2 years’ experience in paid media performance marketing; exceptional candidates with 1+ years may be considered based on skills and learning drive.
• Strong expertise in Paid Search and Google Ads; capable of independently managing ad setups and modifications without errors.
• Experience in Paid Social advertising is advantageous.
• Prior work experience within a digital or performance marketing agency is essential.
• Proficient in Google Sheets and/or Excel for data analysis and reporting.
• Highly analytical with a technical mindset and meticulous attention to detail.
• Excellent organizational and time management abilities; familiarity with Asana is a plus.
• Enthusiastic about continuous learning and professional growth.
• Passionate about client service and forging exceptional client experiences.
• Strong communication skills, both verbal and written, with professional presentation abilities.
• Enjoys collaborative work environments and peer learning.
• Ability to perform effectively under tight deadlines and accept constructive feedback professionally.

Benefits and Work Environment

• Unlimited paid time off.
• Comprehensive health, dental, and vision insurance plans.
• Monthly team-building events within a fun, casual, and inclusive company culture.
• Company-covered ClassPass membership.
• 12 weeks of paid parental leave.
• Summer Fridays for a flexible work schedule.
• 401(k) plan with employer matching.
• Fully remote work model with employees throughout the continental U.S., emphasizing effective and productive digital communication.
• A highly collaborative, empathetic, and vibrant team culture valued as a Top Workplace and recognized by Ad Age.

Equal Opportunity and Hiring Process

Silverback Strategies is committed to equal employment opportunities. Candidates meeting qualifications are encouraged to apply. We maintain a zero-tolerance policy toward bullying, discrimination, harassment, and retaliation, fostering a safe and open workplace for all employees regardless of age, color, disability, family status, genetic information, race, religion, sex, or other protected characteristics. Employment decisions are impartial and merit-based.

Artificial intelligence tools may be used during recruitment to assist with application review and analysis but do not replace human decision-making. All final hiring choices are made by people. For inquiries on data processing in recruitment, please reach out accordingly.