Senior Director of Paid Media

About Silverback Strategies

Silverback Strategies is a performance-focused marketing agency dedicated to helping marketers capitalize on change and achieve growth. It has earned accolades as a top workplace from reputable sources including Ad Age and The Washington Post. The agency fosters a supportive and inspiring environment where every team member contributes to continuous improvement.

Role Overview

The Senior Director of Paid Media will be responsible for establishing and leading a premier performance media department. This senior leadership position involves crafting and executing a vision for optimized media delivery aimed at mid-market clients with annual revenues between $50 million to $500 million. The role requires an expert in paid media planning and execution across search and social channels, leading strategy and ensuring high returns for clients.

Key Responsibilities

• Serve as the department’s foremost expert on paid media best practices specializing in search, social, and display advertising platforms.
• Design and implement a comprehensive multi-channel media strategy aligned with clients’ business objectives, KPIs, and industry trends.
• Innovate by testing new media platforms and strategies to boost campaign effectiveness and client value.
• Lead new business efforts by providing strategic insights and thought leadership in client pitches.
• Maintain primary contact with major clients, fostering strong relationships and delivering strategic cross-channel performance analysis and solutions.
• Delegate tactical operations to junior staff while supervising overall account performance and platform activity quality.
• Manage a team of Associate Directors and act as a skip-level lead to other media staff, focusing on coaching, performance management, and professional growth.
• Develop and implement departmental initiatives, ensuring consistent quality assurance.
• Make strategic personnel decisions regarding hiring and staffing to assemble the right talent.
• Lead the creation and delivery of training programs to keep the team and practices at the forefront of industry changes.
• Standardize and continuously improve processes for media planning and implementation.
• Collaborate with media planning, analytics, and creative departments to ensure smooth campaign execution and optimization.
• Oversee budget, financial forecasting, and performance analysis for media portfolios to maintain fiscal responsibility aligned with client and agency goals.
• Direct team utilization and resource management decisions to maximize efficiency.

Qualifications

• Proven leadership experience at the director level or similar position in a reputable digital marketing agency.
• Over eight years of expertise in performance media with demonstrable success in multi-channel strategies and execution.
• Extensive knowledge of paid search and paid social channels, including Google, Meta, TikTok, and LinkedIn preferred.
• Strong ability to innovate and evolve best practices in media within a challenging and dynamic environment.
• Outstanding leadership skills, capable of managing diverse teams and handling complex, multi-stakeholder projects.
• Self-motivated with a strong aptitude for independently guiding the strategic direction of teams.
• Comprehensive understanding of the consumer funnel and advanced skills in media performance measurement.
• Excellent communication and presentation skills with experience influencing executive-level stakeholders.
• Experience overseeing department budgets, P&L, and resource allocation.

Benefits and Work Environment

• Unlimited paid time off.
• Inclusive health benefits covering medical, dental, and vision.
• Monthly team-building events and an engaging, casual company culture.
• Peloton digital membership for wellness.
• Generous parental leave providing 12 weeks of paid time off.
• Shortened work hours on Fridays during summer months.
• 401(k) plan with employer matching contributions.
• Fully remote work environment with employees located across the United States, fostering effective virtual collaboration.
• Recognized as a top workplace renowned for its collaborative and supportive culture, dedicated to both high performance and fun.

Equal Opportunity and AI Disclosure

Silverback Strategies is committed to equal employment opportunities without discrimination. The agency values open communication and a safe workplace free from harassment or retaliation. It utilizes AI tools as supportive aids in the hiring process, but all hiring decisions are ultimately made by human recruiters. Applicants seeking details about data handling processes may request further information.