Head of Marketing

About Gridcog

Gridcog is a dynamic SaaS startup dedicated to accelerating investments in the clean energy transition. We develop cutting-edge project modeling software for diverse applications such as co-located solar and storage, microgrids, and EV fleets. Our clientele includes top-tier Developers, IPPs, Consultants, and Energy Users around the world investing hundreds of millions to drive commercial and environmental impact in energy projects.

Role Overview

We seek a bold and strategic Head of Marketing to lead and expand our brand presence, particularly as we scale rapidly into European markets with existing teams in Germany and Spain. This role is a hands-on leadership opportunity to enhance our marketing playbook across new channels and formats, delivering qualified leads and clear ROI without reliance on agencies.

Key Responsibilities

• Define and own Gridcog's overall marketing strategy, budget, and performance metrics focusing on generating qualified top-of-funnel leads for sales.
• Innovate by developing new marketing approaches and entering untapped channels beyond current practices.
• Build and execute comprehensive marketing plans including brand development, content, campaigns, events, paid media, and organic strategies.
• Coach and support your small, globally distributed team comprising a Content & Events Marketing Manager and a Growth Marketing Manager while remaining actively engaged in marketing execution.
• Enhance the quality and commercial impact of content and thought leadership emphasizing Gridcog’s unique data, models, and customer successes.
• Refine and unify Gridcog’s brand identity and messaging, tightening current guideline flexibility for consistent market perception.
• Expand brand recognition and market understanding in Europe by collaborating closely with regional teams.
• Develop deep customer and competitor insights to tailor tone and positioning for maximum market resonance.
• Lead product positioning and messaging, ensuring clear differentiation from competitors and effective launches of new capabilities.
• Transform the website into a powerful marketing and lead-generation platform beyond a mere storefront.
• Align marketing efforts closely with sales targets and priorities, integrating campaigns, events, and content for maximal impact.
• Challenge executive leadership constructively, infusing fresh ideas from diverse sectors beyond energy.

Success Indicators

• Marketing generates more qualified leads than sales can handle.
• Consistent execution of marketing plans on a weekly basis.
• Industry language around energy project modeling widely adopts Gridcog’s messaging ahead of competitors.
• Visual and brand identity instantly recognizable as Gridcog’s before seeing the logo.
• Gridcog achieves top-of-mind status in European energy markets.
• Proactively challenge leadership and execute innovative strategies.

Required Qualifications and Attributes

• Proven experience building marketing functions, brands, and playbooks from scratch at early-stage Series A/B startups or delivering standout results in agency environments.
• Proven ability to create scalable, repeatable lead generation programs valued by sales teams.
• Hands-on multi-channel marketing expertise with a willingness to experiment and adapt strategies based on outcomes.
• Strong data-driven mindset with disciplined performance measurement and honest course correction.
• Expertise managing marketing technology stacks including CRM, analytics, and data tools, with sound judgment on new tool adoption.
• Excellent creative vision and content oversight to translate complex technical ideas into compelling marketing messages.
• Player-coach leadership approach: able to set strategy, mentor team members, and actively contribute to execution.
• Confidence to constructively challenge senior stakeholders and discern when to push for change versus align.
• Proficiency integrating AI-driven tools to enhance productivity and output quality, with awareness of their appropriate limitations.

Desirable Experience and Skills

• Background in B2B SaaS, energy, or other highly technical markets.
• Experience positioning a challenger brand against larger, well-funded competitors.
• Strong digital marketing skills including paid media, SEO, conversion optimization, and analytics.
• Startup environment experience comfortable with ambiguity and rapid change.
• Fluency in an additional European language is advantageous.

Benefits

• Competitive salary commensurate with experience and skill set, including equity participation for all team members.
• Flexible working arrangements within our London, Berlin, or Madrid offices.
• Join a high-performing, innovation-driven team focused on creative problem-solving.
• Contribute meaningfully to the global decarbonization of energy systems.
• Support for continuous professional and personal growth.
• Annual company retreats at inspiring locations such as Bali and Bintan Island.

Diversity and Inclusion

Gridcog is committed to fostering a diverse, inclusive team that welcomes applicants from all backgrounds. We believe varied perspectives drive innovation and success. If you are excited by this role but do not precisely match all criteria, we encourage you to apply as you may be the perfect fit.