Head of Marketing

About Gridcog

Gridcog is a SaaS start-up focused on accelerating the transition to clean energy through advanced project modelling software. Trusted by leading Developers, IPPs, Consultants, and Energy Users, our tools support investments in projects such as co-located solar and storage, microgrids, and EV fleets. We're expanding rapidly into Europe with teams in Germany and Spain, building upon our strong foundations in the UK and Australia.

Role Overview

We are searching for a dynamic Head of Marketing to spearhead our marketing strategy and execution. This role blends leadership with hands-on involvement, leading a small but globally dispersed team including Marketing Manager - Content & Events and a Growth Marketing Manager. You will develop and implement innovative marketing plans that generate qualified leads, amplify thought leadership, strengthen brand presence, and push us into new channels and formats. You’ll work closely with sales and executive leadership to ensure alignment and drive impact.

Key Responsibilities

• Drive Gridcog’s comprehensive marketing strategy, managing planning, budgeting, and performance with a strong focus on generating sales-qualified top-of-funnel leads.
• Innovate boldly by introducing new marketing channels and creative playbooks beyond existing methods.
• Develop and oversee delivery of integrated marketing plans covering brand, content, campaigns, events, and both paid and organic approaches.
• Coach and support team members to enhance the commercial impact and sharpness of content, events, and thought leadership, showcasing Gridcog’s unique value proposition.
• Guide growth marketing efforts including paid campaigns, SEO, and conversion optimization.
• Ensure consistent brand visual and messaging standards across all outputs, tightening brand guidelines as necessary.
• Expand brand recognition successfully into European markets through collaboration with local teams.
• Analyze customer and competitor landscapes deeply to fine-tune messaging, tone, and positioning.
• Own product positioning and communications, highlighting competitive differences and new product launches.
• Transform the website into a strong marketing and lead generation platform.
• Align marketing initiatives with sales goals and revenue priorities through close cooperation.
• Bring fresh perspectives by constructively challenging senior leadership and the executive team.

Success Indicators

• Sales teams find marketing leads plentiful and high quality rather than scarce.
• A clearly defined marketing plan is executed consistently on a weekly basis.
• The energy project modelling market adopts Gridcog’s language and concepts widely and promptly.
• Gridcog’s branding is instantly recognizable without reliance on logos.
• Gridcog becomes a well-known brand across European markets.
• Consistent innovation and constructive challenge within the executive leadership.

Required Qualifications and Skills

• Proven experience establishing marketing functions and brand strategies at Series A/B startups or strong track records delivering exceptional results in agency settings.
• Demonstrated ability to build repeatable lead generation systems valued by sales.
• Expertise in multi-channel marketing with openness to experimentation and iteration.
• Strong analytical and measurement skills to honestly report and pivot based on data.
• Proficiency managing marketing technology stacks, including CRM, analytics, and related tools.
• Excellent creative and content judgement capable of translating complex technical concepts into compelling marketing.
• Player-coach leadership style with ability to set strategy and actively produce and guide marketing output.
• Confidence to challenge senior executives thoughtfully and appropriately.
• Comfortable with AI-supported workflows to enhance productivity and quality.

Preferred Qualifications

• Experience in B2B SaaS, energy, or other complex technical markets.
• Proven ability to position challenger brands against larger competitors.
• Advanced digital and growth marketing skills — paid media, SEO, conversion optimization, analytics.
• Startup experience with comfort navigating ambiguity.
• Fluency in a second European language is an advantage.

Benefits

• Competitive salary tailored to experience, plus equity ownership opportunities.
• Flexible working arrangements with teams based in London, Berlin, or Madrid.
• Join a high-performing, innovative team focused on creative problem-solving.
• Contribute to global decarbonization efforts in the energy sector.
• Support for ongoing professional and personal growth.
• Annual company retreats at exciting international locations (previously Bali and Bintan Island).

Diversity and Inclusion

We value diversity and inclusion at Gridcog and welcome applicants from all backgrounds. We believe diverse perspectives drive innovation and success. If you’re passionate about this role but don’t meet every criterion perfectly, we encourage you to apply as you might be the ideal candidate.