Marketing Associate - North America

About the Role

Rystad Energy invites applications for a dynamic, analytical, and adaptable Marketing Associate based in Houston to enhance regional marketing efforts across North America. This role will focus on account-based marketing for strategic clients, lead generation emphasizing digital initiatives, and localized content campaigns. The position is integrated within the Americas Marketing team and collaborates extensively with global marketing, local commercial divisions, and corporate units to align strategies and share best practices.

Key Responsibilities

• Create and implement comprehensive regional marketing strategies tailored for North America's key sub-markets, refining campaigns based on performance analysis.
• Design and operate account-based marketing plans targeting selected major clients as a segment of the Client Marketing framework.
• Collaborate with growth marketing specialists to oversee paid search campaigns, optimize conversion rates, support lead nurturing, and manage technical landing pages with local content management responsibility.
• Assist local event teams by prioritizing commercial efforts and customizing content according to segmented audiences.
• Leverage diverse marketing tools—whitepapers, webinars, webpages, email campaigns, broadcasts, and partnerships—to progress leads through the marketing funnel and drive sales-qualified lead generation.
• Contribute to marketing initiatives centered on high-priority regional products as needed.
• Maintain up-to-date knowledge of the energy market to adapt marketing approaches accordingly.
• Identify and cultivate regional thought leaders to boost content creation and community engagement.
• Gather regional commercial feedback by conducting surveys, interviewing sales staff, and integrating insights into the marketing strategy.
• Recognize and support participation in external events and collaborations aligned with sub-regional objectives.

Qualifications and Skills

• Between 2 to 5 years' experience in domains such as regional marketing, account-based marketing, product marketing, digital marketing, sales enablement, messaging, or audience marketing.
• Bachelor's degree in marketing, advertising, communications, or related field.
• Background in energy industry, consulting, or Data as a Service (DaaS)/Software as a Service (SaaS) sectors preferred.
• Demonstrated ability to organize and host webinars, events, and content-driven campaigns.
• Exceptional verbal and written communication skills; primary language English with occasional requirement for translation into local dialects.
• Familiarity with CRM systems, marketing automation, webinar platforms, design tools like Canva, and basic video production/editing skills advantageous.
• Strong strategic thinking coupled with analytical capabilities.
• Effective team collaboration skills, managing diverse and strong opinions among stakeholders.
• Proven ability to handle multiple tasks while maintaining focus.
• Self-driven with confident communication skills across all organizational levels.
• Willingness to coordinate and collaborate across multiple time zones (EMEA, Americas, APAC).
• Keen interest and knowledge of artificial intelligence technologies and their application for enhancing work efficiency and productivity.

Work Location

This position is based in Houston and reports directly to the Head of Americas Marketing.

What We Offer

• A fast-growing international company culture with a global perspective.
• A diverse, entrepreneurial, and highly skilled work environment.
• Opportunities for professional development internationally.
• Competitive salary and bonus arrangements.
• Full employer-paid healthcare coverage for employees and their families.
• 401(k) plan with employer matching up to 5%.
• Four weeks of paid vacation annually.

Application Details

Applicants must submit a cover letter, resume, and any other relevant documents as a single PDF during application. Note for MacOS users: document upload may encounter issues; use a Windows computer for submission. The deadline for applications is May 8, 2025.

Company Overview

Rystad Energy, headquartered in Oslo, Norway, with offices worldwide, specializes in independent energy research and business intelligence. Delivering extensive data, analytic tools, and consultancy, Rystad Energy serves clients throughout the energy sector, including Oil & Gas, services, renewables, investors, financial institutions, and government bodies. The company is rapidly expanding, blending a high-performance culture with collaborative values, offering excellent opportunities for career growth and learning.

Equal Employment Opportunity Policy

Rystad Energy, Inc. is committed to equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, genetics, gender identity or expression, sexual orientation, veteran status, or any other protected class. The company strictly prohibits workplace harassment and ensures compliance with all federal, state, and local laws related to employment discrimination.