Marketing Executive

About the Role

We seek a dynamic, creative, and action-oriented marketing expert to steward all marketing efforts for our real estate projects. This role encompasses digital marketing, content creation, campaign management, on-ground promotions, event orchestration, and strategic insights for upcoming ventures.

Responsibilities

• Develop engaging digital content such as videos, reels, banners, project walkthroughs, and testimonials.
• Manage and expand social media presence across platforms like Instagram, Facebook, YouTube, and WhatsApp, maintaining a well-scheduled content calendar.
• Communicate effectively with customers by addressing queries and feedback promptly.
• Promote current projects through site-based multimedia content and marketing aligned with sales objectives.
• Create and oversee branding materials including brochures, flyers, hoardings, and banners, ensuring cohesive brand identity.
• Plan and implement digital advertising campaigns (e.g., Meta Ads, Google Ads) alongside offline marketing like local promotions and site branding, continuously monitoring and optimizing them.
• Innovate marketing approaches with initiatives such as geo-tagging, QR code promotions, and virtual project tours.
• Engage in relationship marketing to build and maintain stakeholder connections.
• Organize events such as project launches and site visits, managing logistics and communication for seamless execution and follow-up.
• Research real estate trends and product enhancements related to design, amenities, and buyer preferences.
• Collaborate extensively with sales, management, and external vendors for strategy alignment and effective execution.
• Build and position the company’s brand as a leading and reliable real estate developer with consistent messaging across channels.

Requirements

• Minimum 5 years of experience ideally in real estate, construction, or localized marketing, with strong digital and field marketing background.
• Bachelor’s degree in Marketing, Business, or Communications; MBA in Marketing preferred but not compulsory.
• Proven skills in digital marketing tools, content creation, and campaign execution.
• Understanding of real estate market dynamics and sales-driven marketing.
• Strong creativity, communication skills, and analytical ability to assess campaign effectiveness.
• Prior exposure to plotting/real estate marketing, Meta and Google ad platforms, and on-ground event marketing is advantageous.
• Experience collaborating with agent and broker networks is preferred.