Head of Marketing

About the Role

We are looking for a dynamic and experienced Head of Marketing to spearhead and expand the marketing operations in Singapore. This senior leadership position requires a versatile marketer with strong startup experience who can establish marketing functions from scratch, drive multi-channel growth, and ensure marketing efforts directly impact business goals. The role blends strategic oversight with hands-on execution and involves collaboration across teams including for the Malaysian market.

Key Responsibilities

• Develop and implement an overarching marketing strategy and plan tailored for the Singapore market.
• Build, oversee, and grow a cross-functional marketing team encompassing brand, digital, communications, events, and growth functions.
• Identify and prioritize new growth opportunities, ensuring quick wins and channel expansion.
• Optimize the marketing processes, messaging frameworks, pipelines, and go-to-market initiatives to boost effectiveness.
• Strike a balance between high-level strategic leadership and in-the-trenches execution when necessary.
• Elevate brand positioning and maintain consistent messaging across all communication channels.
• Create engaging campaigns, content strategies, and marketing collaterals to support go-to-market efforts.
• Lead integrated campaigns that span digital platforms, physical events, trade shows, and experiential activations.
• Increase market engagement and assist commercial teams with customer acquisition and retention activities.
• Collaborate closely with Sales, Product, and other departments to ensure synchronized implementation and support market expansion and product launches.

Requirements

• At least 8 years of progressive experience in marketing, including a minimum of 3 years in leadership roles.
• Demonstrable track record of building marketing teams, systems, and processes from the ground up, preferably within startup or zero-to-one settings.
• Strong preference for candidates with backgrounds in fintech, technology, SaaS platforms, or strategic marketing agencies.
• Experience with offline brand marketing such as roadshows, trade exhibitions, and activations is advantageous.
• Proven ability to manage significant marketing budgets and execute campaigns across multiple channels.
• A commercial mindset with a strong focus on linking marketing activities to measurable business results.
• Data-driven, analytical approach paired with a highly execution-oriented attitude.
• Excellent stakeholder communication and leadership capabilities spanning multiple functions.
• Creative problem-solving skills alongside agility and adaptability suited to fast-paced, high-growth environments.