Growth Marketing Manager

Company Overview

Earnest is dedicated to empowering driven professionals to make confident financial choices and shape the future they envision. Our team is passionate about providing smarter borrowing alternatives that offer borrowers a clearer and more manageable approach to their debt.

Role Summary

Reporting to the Vice President of Performance Marketing, the Growth Marketing Manager will steer lifecycle strategy and campaign execution to drive loan volume, retention, and cross-selling opportunities. This role involves collaboration across departments to build and optimize marketing initiatives backed by data and rigorous testing.

Key Responsibilities

• Develop and execute comprehensive lifecycle marketing campaigns that influence significant portions of the customer journey to enhance loan volume, customer lifetime value, retention, and cross-product sales.
• Leverage behavioral and real-time data to create targeted audience segmentation and work closely with Creative teams to innovate and validate marketing creative.
• Design, implement, and analyze A/B and multivariate experiments to optimize campaign results continuously.
• Expand cross-product growth strategies to smoothly transition customers within the product suite (e.g., from student loan refinancing to personal loans) to maximize lifetime value.
• Collaborate effectively with Data Science, Product, Creative, and Legal teams to develop robust attribution and measurement frameworks and ensure prompt, high-quality execution.

Candidate Profile

• Minimum 6 years of experience in marketing with a strong analytical focus; the specific marketing channel experience is flexible but requires connecting programs to measurable business outcomes and proficiency with marketing technology stacks.
• A quantitative academic background in economics, engineering, statistics, mathematics, or equivalent practical experience that enables data-driven decision-making and reporting.
• Proven expertise in a culture of experimentation—developing hypotheses, defining sample sizes, interpreting data candidly, and rapidly iterating to optimize.
• Ability to build a clear, evidence-supported perspective on targeting, messaging, creative approaches, and timing, coupled with effective communication skills to influence senior management.
• A proactive, detail-oriented executor who manages shifting priorities and leads projects hands-on with a commitment to excellence.

Preferred Qualifications

• Experience in fintech, lending, or regulated B2C industries with a solid understanding of compliance regulations such as CAN-SPAM, TCPA, CCPA/CPRA.
• Advanced SQL skills for data extraction and manipulation, alongside hands-on use of lifecycle marketing platforms like Braze.
• Familiarity with advanced measurement techniques including incrementality testing, geo-holdouts, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA).
• Demonstrated success scaling emerging channels such as SMS, push notifications, and in-product marketing, and building cross-sell strategies from the ground up.

Location and Compensation

This position is US-based, located in San Francisco, CA. The salary range is $140,000 to $175,000 USD per year, with additional eligibility for performance bonuses and equity grants. Compensation is determined based on qualifications, location, and budget considerations.

Benefits and Perks

• Comprehensive health, dental, and vision insurance plans with savings options.
• Company-provided Mac computer and a work-from-home setup allowance.
• Monthly reimbursements for internet and phone expenses.
• Employee Stock Purchase Plan and Restricted Stock Units (RSUs).
• 401(k) retirement plan with company matching contributions.
• Generous tuition reimbursement program.
• A $1,000 travel benefit on each work anniversary to any destination worldwide.
• Competitive paid time off and parental leave policies.

Company Culture and Values

• We value speed and agility—the faster we innovate, the better we serve our customers.
• We embrace challenging endeavors with determination and resilience.
• Continuous improvement and commitment to excellence define our work ethic.
• Leadership is driven by collaborative action and shared ownership.
• We maintain a balanced environment where professionalism couples with a sense of humor to foster creativity and resilience.

Diversity and Inclusion

Earnest is devoted to creating an inclusive workplace where every employee feels valued and heard. We prioritize diversity, equity, and belonging as key to achieving our mission. We welcome applicants from diverse backgrounds and ensure equal employment opportunities irrespective of race, religion, gender, sexual orientation, veteran status, disability, or other protected characteristics. We also comply with the Fair Chance Ordinance regarding applicants with criminal histories.