Staff Marketing Analyst

About Earnest

Earnest is dedicated to empowering driven professionals to make confident financial choices and shape the life they envision. Our team is focused on providing borrowers with smarter lending options and a transparent path to managing debt effectively. If you share our passion, join us to build impactful solutions together.

Role Overview

The Staff Marketing Analyst reports to the Senior Analytics Manager and plays a key role in shaping marketing strategy through data-driven insights. Responsibilities include partnering with leadership on budget and channel strategies, owning performance analytics, and advancing measurement frameworks for marketing effectiveness.

Key Responsibilities

• Collaborate closely with marketing executives to design budget allocations, channel distribution, and long-term strategies, owning the data-driven narrative entirely.
• Manage comprehensive performance analytics across all marketing channels, serving as the expert to translate complex metrics into actionable growth plans.
• Be the marketing measurement authority by creating and refining frameworks for marketing mix modeling (MMM), multi-touch attribution (MTA), attribution, and incrementality testing to solve challenging channel performance problems.
• Develop and lead a trusted marketing analytics system with dashboards and KPIs that unify data on marketing results, growth, and efficiency.
• Enhance the marketing data foundation by ensuring data pipelines, models, and definitions are robust, scalable, and support high-velocity decision-making, collaborating with Analytics Engineering.
• Act as a strategic advisor and prominent leader, influencing executive decisions and exemplifying data-driven excellence across the company.
• Improve the marketing team’s analytical skills by setting rigorous standards for experimentation, documentation, and data storytelling.

Candidate Profile

• Over eight years of experience in marketing or growth analytics, demonstrating deep expertise and a history of shaping senior-level marketing strategies.
• Strong business acumen, intellectual curiosity, and the drive to address complex marketing challenges within regulated industries.
• In-depth understanding of channel performance across Paid, Lifecycle, Direct Mail, and Partnership marketing, recognizing how these channels synergize to fuel growth.
• Expertise in marketing measurement techniques, including attribution models, incrementality tests, funnel analysis, and ROI calculations.
• Proficiency in SQL and experience utilizing Python or R for advanced analyses, modeling, or experimentation support.
• Commitment to data integrity, with experience in enhancing data quality, definitions, and analytic infrastructure.
• Skillful in simplifying complex analytical findings into clear, practical insights and confidently influencing senior stakeholders.
• Passionate about empowering colleagues through intuitive dashboards, thorough documentation, and training to foster self-sufficient analytics use.

Additional Preferred Qualifications

• Background in the financial services sector.
• Experience collaborating with senior marketing leaders on annual planning, forecasting, and strategic initiatives.
• Experience working closely with data platform teams to refine marketing data models and tracking systems.
• Familiarity with marketing technology platforms and ecosystems such as ESPs and CDPs.

Work Location

This position is based within the United States.

Compensation and Benefits

• Salary range between $164,000 and $205,000 per year USD.
• Eligibility for annual performance bonuses and equity options.
• Comprehensive benefits including health, dental, and vision coverage alongside savings plans.
• Provision of Mac computers and a work-from-home stipend to support home office setup.
• Monthly reimbursements for internet and phone expenses.
• Employee Stock Purchase Plan and Restricted Stock Units (RSUs).
• 401(k) retirement plan with company matching contributions.
• Generous tuition reimbursement program.
• Annual $1,000 travel allowance on each employment anniversary for travel worldwide.
• Competitive paid time off and parental leave policies.

Culture and Values

• Every Second Counts: Prioritizing speed to outperform competitors and deliver timely solutions.
• Choose to Do Hard Things: Embracing challenges with resilience and grit to achieve success.
• Pursue Excellence: Committing to continuous improvement without settling for the status quo.
• Lead Together: Valuing teamwork, ownership, and driving results collaboratively.
• Don’t Take Yourself Too Seriously: Maintaining humor and grounded creativity despite high stakes.

Diversity and Inclusion

Earnest is committed to cultivating an inclusive workplace where everyone feels valued and heard. We welcome applicants from diverse backgrounds and are dedicated to equitable employment practices consistent with Fair Chance Ordinance guidelines.