Growth Marketing Leader

About the Role

This opportunity is with a partner company seeking a Growth Marketing Leader based in the United States. The role focuses on leading a dynamic growth marketing function aimed at driving significant business expansion. Ideal candidates are strategic marketing professionals with expertise in building demand generation systems within staffing, recruitment, or Recruitment Process Outsourcing (RPO) sectors.

The Growth Marketing Leader will develop and implement scalable growth strategies intended to increase qualified pipelines, boost conversion rates, and speed up revenue growth. Collaborating closely with sales and business development teams, the role optimizes acquisition across multiple channels and enhances the customer journey experience. This position suits a data-driven, creative leader who thrives in fast-paced environments and translates insights into tangible business outcomes.

Responsibilities

• Create and implement scalable growth marketing strategies aligned with overarching business and revenue goals.
• Design and fine-tune multi-channel acquisition campaigns, including paid media, outbound and inbound marketing, partnerships, content marketing, and SEO.
• Lead initiatives to generate qualified leads by targeting staffing and recruitment decision-makers such as hiring managers and HR leaders.
• Develop demand generation programs that expand pipeline contribution and enhance customer acquisition success.
• Optimize the end-to-end marketing funnel to improve marketing-qualified lead (MQL) to sales-qualified lead (SQL) conversion rates and closed-won deals.
• Align marketing activities closely with sales and business development efforts to meet revenue targets.
• Implement account-based marketing tactics focused on engaging high-value prospects and strategic accounts.
• Track and own key growth performance metrics including customer acquisition costs, cost per qualified lead, pipeline values, and marketing-influenced revenues.
• Analyze campaign effectiveness using reporting dashboards and identify opportunities to boost ROI.
• Oversee A/B testing, experimentation, and continuous optimization of marketing strategies.
• Enhance market positioning by leveraging competitive analysis, audience insights, and brand strategies.
• Explore avenues for expansion across new industry sectors, customer segments, and geographic regions.

Requirements

• At least 8 years of progressive experience in growth marketing, demand generation, or marketing leadership roles.
• Proven background within staffing agencies, recruitment firms, RPOs, or related workforce solutions companies.
• Strong knowledge of B2B marketing principles, enterprise sales processes, and lead generation tactics.
• Hands-on experience constructing and scaling demand generation engines.
• Expertise managing paid acquisition channels such as LinkedIn Ads, Google Ads, and digital media platforms.
• Analytical aptitude with proficiency in KPI measurement, dashboard reporting, and attribution modeling.
• Ability to convert marketing analytics into strategic business insights.
• Experience leading cross-functional projects and collaborating effectively with sales teams.
• Familiarity with CRM systems and marketing automation technologies.
• Background or preference in account-based marketing strategies is advantageous.
• Experience in high-growth, startup, or scaling environments is a plus.
• Experience accelerating U.S. market expansion for staffing or workforce solutions businesses highly desirable.

Benefits

• Leadership position with direct responsibility for driving revenue growth initiatives.
• Chance to build and develop a growth marketing function in a competitive sector.
• Flexible fully remote work arrangement.
• Performance-oriented culture emphasizing measurable results and impact.
• Influence over marketing strategy, brand positioning, and market development.
• Collaborative atmosphere partnering closely with sales and commercial teams.

Additional Information

This vacancy is managed through a partner company which handles applications and recruitment proceedings. The hiring process employs AI-assisted matching to fairly and quickly identify suitable candidates, but final recruitment decisions are made by human evaluators. Applicants consent to data processing under relevant data protection laws including GDPR, with rights to access and rectify personal data. The company uses AI to aid recruitment but maintains human oversight for final hiring choices.