Head of Marketing APJ

Role Overview

Join Okta as the Head of Marketing for the Asia-Pacific and Japan (APJ) region, spearheading revenue growth and market expansion through strategic marketing leadership. This role calls for a results-driven leader who excels at navigating Go-To-Market challenges, managing diverse teams, and executing region-specific campaigns across all customer segments.

Key Responsibilities

• Develop and lead the comprehensive demand marketing strategy for APJ covering SMBs to large enterprise accounts, integrating sales development knowledge to optimize revenue pipeline.
• Drive customer growth by implementing post-sales marketing focused on retention, adoption, upsell, cross-sell, advocacy, and loyalty campaigns, including fostering user communities.
• Design and oversee regional event strategies, including external events and roadshows, enhancing executive engagement and community building across the APJ landscape.
• Lead a team of over 10 marketing professionals across regional, partner, and customer growth marketing functions. Act as primary liaison between APJ leadership, global marketing teams, and sales to ensure collaboration and alignment of marketing initiatives.
• Partner closely with sales and product marketing to develop tailored messaging and campaign assets that resonate with APJ stakeholders. Manage account-based marketing efforts based on analytics and strategic account plans.
• Continuously analyze, optimize, and report on marketing programs, emphasizing disruptive growth, superior lead quality, and efficient use of marketing budgets.
• Build, mentor, and expand a high-functioning regional marketing team, managing budget allocation across sub-regions and channels.
• Champion a "Human + AI" approach by promoting process automation and upskilling within the marketing organization to enhance productivity and innovation.

Qualifications

• Proven success in B2B marketing within the APJ region, with a thorough understanding of Go-To-Market strategies.
• Strong leadership experience with a track record of managing and developing high-performance teams.
• Deep expertise in demand generation, inbound marketing, and account-based marketing techniques.
• Proven ownership of campaigns yielding high return on investment.
• Experience utilizing generative AI tools for marketing orchestration, automation workflows, and accelerating content creation.
• Experience in identity-related markets is advantageous.
• Excellent collaboration skills working with sales, product marketing, and cross-functional teams.
• Self-motivated, highly organized with superior written and presentation communication skills.
• Strong data analytics skills to drive decision-making and reporting.
• Degree or equivalent experience required.

Leadership Competencies

• Building effective, diverse, and focused teams aligned with company values.
• Demonstrates emotional intelligence through feedback and self-reflection.
• Focuses on developing talent aligned with organizational and individual goals.
• Consistently achieves results under challenging conditions.
• Maintains a strategic outlook that anticipates future possibilities and crafts breakthrough strategies.

Additional Information

Okta prioritizes well-being, social impact, talent development, and fostering community connection. New hires begin with an immersive, in-person onboarding experience designed to accelerate impact and engagement with Okta’s mission and culture.

Okta is an Equal Opportunity Employer committed to fairness regardless of race, gender, age, disability, or other protected statuses. Reasonable accommodations are available upon request for all applicants and employees.

For applicants located in New York City, Okta uses Automated Employment Decision Tools as required by local law, with related notices provided to candidates.

Data privacy and security regulations are strictly followed; candidates can review Okta’s personnel and job candidate privacy policies online.