Senior Director, Marketing Strategy & Operations

About Klick Group

The Klick Group is a comprehensive ecosystem in the life sciences sector, including Klick Health (with Klick Katalyst and btwelve), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, and Klick Ventures. Established in 1997, the company operates offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. Notable for its culture and management, Klick has earned recognition as a Best Managed Company, a Most Admired Corporate Culture, and a Great Place to Work. The organization values creativity, collaboration, innovation, and impact while prioritizing its people.

Brand Experience Team

This team functions as an internal agency within Klick, focusing on unifying brand and demand through creative excellence, content strategy, and performance marketing. Their goal is to integrate storytelling with measurable business results, operating as a nimble and collaborative group that strives for both creative quality and effective outcomes.

Role Overview

The Senior Director of Marketing Strategy & Operations is responsible for leading the systems, strategies, and cross-departmental coordination that link marketing initiatives to pipeline outcomes. This position collaborates closely with teams in Growth, creative, content, digital marketing, and marketing operations to convert business objectives into cohesive B2B marketing strategies. Ensuring the synergy of CRM, lifecycle, campaign, messaging, and performance frameworks to drive measurable results is a core responsibility.

Key Responsibilities

• Oversee integrated B2B marketing campaign strategies from initial concept through to execution, ensuring alignment of messaging, channel planning, and pipeline targets.
• Establish CRM, lifecycle, sales funnel, and attribution models that enhance lead quality, visibility into conversions, and alignment between marketing and sales.
• Collaborate with Growth and Sales Operations to translate revenue pipeline targets into actionable marketing strategies, incorporating feedback mechanisms and performance focus.
• Develop and maintain reporting systems and dashboards that measure impact across campaigns, channels, sales funnels, pipelines, and revenue generation.
• Coordinate priorities, decision-making, execution plans, and measurable results among creative, content, digital marketing, and marketing operations leads.

Qualifications

Essential:

• Between 8 and 12+ years of B2B marketing experience focused on pipeline-driven environments with responsibility for strategy, campaign delivery, and business impact measurement.
• At least 5 years of leadership experience managing cross-functional marketing teams including creative, content, digital marketing, CRM, lifecycle management, and marketing operations.
• Proven expertise in defining CRM, lifecycle, funnel, and attribution approaches using tools like HubSpot, Salesforce, or comparable automation and CRM platforms.
• Track record of effective collaboration with Sales, Growth, or Revenue teams to align pipeline objectives with marketing planning, reporting, and campaign prioritization.
• Portfolio evidencing marketing dashboards, attribution methods, funnel analysis, campaign plans, or performance insights used to guide strategic decisions.
• Experience presenting complex marketing strategies, performance data, and resource prioritization to senior leadership.

Preferred:

• Proficiency and enthusiasm for integrating AI tools in daily marketing processes.
• Experience with account-based marketing, demand generation, or revenue marketing strategies in a B2B setting.
• Skill in refining lead scoring, segmentation, nurture campaigns, lifecycle journeys, or marketing automation sequences.
• Background in professional services, agency, consulting, or complex B2B service environments.
• Experience establishing operating rhythms, intake procedures, or cross-functional planning frameworks for marketing teams.

Additional Details

This role fills an immediate vacancy at Klick.

The salary for this position ranges from CAD 165,000 to CAD 185,000, with the final offer depending on factors such as candidate location, skill set, education, and prior experience.

Inclusion Commitment

Klick is dedicated to fostering an inclusive culture where all employees can thrive and develop professionally. The company welcomes applications from historically underrepresented groups, including Black, Indigenous, and people of color; individuals with disabilities; members of gender and sexually diverse communities; and those with intersectional identities. Klick strives to maintain an accessible recruitment process and work environment; candidates requiring accommodations are encouraged to communicate their needs to ensure a positive hiring experience.