Director of Marketing

About Connexall and Role Overview

Connexall, under GlobeStar Systems, is a premier healthcare IoT platform delivering customizable communication solutions for over 1,500 healthcare organizations worldwide. We are searching for an experienced Director of Marketing who will strategically lead and expand our marketing initiatives in alignment with sales and product teams. This position reports to the VP of Sales - Healthcare in North America and is fully remote within the USA.

Key Responsibilities

• Develop and refine Connexall's brand messaging within the healthcare IT sector.
• Lead efforts to significantly raise brand visibility among health systems, executives, and clinical leaders.
• Create executive-level marketing campaigns targeted at C-suite audiences focusing on ROI and tangible results.
• Maintain consistent communication across all platforms and customer interactions.
• Craft distinctive narratives that clearly set Connexall apart in a competitive market.
• Design and expand lead generation strategies encompassing paid, organic, social, web, and email channels.
• Manage comprehensive marketing campaigns that support qualified pipeline expansion.
• Oversee website strategy, user experience, and optimization for conversion.
• Track and analyze digital performance indicators such as customer acquisition cost, conversion rates, and ROI; regularly brief leadership.
• Establish Connexall as a thought leader through impactful content.
• Create and manage a content strategy aligned with product development, industry trends, and marketing events.
• Produce and supervise content formats including whitepapers, case studies, blogs, webinars, and executive materials.
• Plan and direct trade shows, industry events, and branded experiences, maximizing event impact with integrated campaigns.
• Collaborate with sales to ensure event-driven pipeline growth including follow-up activities.
• Integrate marketing channels effectively with CRM, marketing automation, and analytics systems.
• Implement scalable systems for lead management and attribution tracking.
• Develop dashboards and reports to evaluate campaign success and marketing's revenue contribution.
• Continuously enhance data accuracy and marketing productivity.
• Execute cohesive omnichannel marketing campaigns ensuring a seamless customer experience.
• Utilize data-driven insights to optimize targeting, messaging, and channel effectiveness.
• Recruit, develop, and lead a high-impact marketing team composed of internal and external resources.
• Work closely with Sales, Product, and Customer Success teams to harmonize messaging and market approach.
• Promote a culture prioritizing accountability, innovation, and continuous performance improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, Advertising, or a related discipline.
• At least 8 years of B2B marketing experience, ideally within healthcare IT or enterprise SaaS.
• Demonstrated success in expanding marketing functions at growth-stage companies.
• Expertise in digital marketing, demand generation, and brand development.
• Experience with marketing technology stacks including CRM, marketing automation platforms, and analytics tools.
• Proven leadership in managing marketing, sales, or digital media teams.
• Strong ability to measure and analyze KPIs to drive growth.
• Experience executing omnichannel marketing campaigns.
• Skilled in event strategy and field marketing.
• Analytical with the ability to interpret data to inform strategy.
• Excellent verbal, written, and presentation communication skills.
• Outstanding project management and leadership competencies.
• Willingness to travel within the USA, Canada, and Portugal as required.

Compensation and Benefits

• Competitive annual compensation package.
• Comprehensive benefits including medical, dental, life, and disability insurance.
• Retirement savings plan with employer contributions.
• Paid time off and designated company holidays.
• Opportunities for professional growth and training.
• Education reimbursement programs.
• Flexible work arrangements, including remote and hybrid models where applicable.
• Supportive and inclusive workplace environment.