Sales & Marketing Director

Overview

The Sales & Marketing Director is tasked with leading Hustler Marketing's entire revenue generation efforts by combining leadership of both sales and marketing into a cohesive department. This role demands strategic development, execution, and refinement of plans that yield qualified leads, enhance sales performance, and drive consistent revenue growth.

Key Responsibilities

• Take full ownership of the sales and marketing funnel, progressing from initial client contact through to deal closure.
• Develop and implement comprehensive sales and marketing strategies aligned with the company’s growth goals.
• Audit existing sales and marketing procedures to pinpoint inefficiencies and areas for enhancement, then lead initiatives to improve them.
• Construct scalable lead generation systems spanning SEO, outbound sales, partnerships, referrals, paid acquisition, content marketing, and other channels.
• Secure a steady influx of qualified leads that supports revenue objectives.
• Optimize sales processes, pipeline management, lead qualification, and conversion rates to bolster performance.
• Lead critical sales projects personally during the initial rebuilding phase, and engage in high-value deal closures as needed.
• Recruit, build, and manage high-performing sales and marketing teams while overseeing budgets, hiring, and resource distribution.
• Define and monitor KPIs and metrics with comprehensive reporting across both departments.
• Collaborate closely with the Service Department and internal stakeholders to align client expectations and improve onboarding and client success.
• Identify market expansion opportunities, strategic partnerships, and drive innovative growth initiatives.
• Keep abreast of evolving ecommerce and marketing trends to sustain competitive advantage.
• Create scalable operational processes and nurture a culture emphasizing accountability and commercial excellence.
• Participate in leadership meetings contributing to company-wide strategy.
• Report directly to company leadership while supporting other departments with commercial insights.

Requirements

• Minimum five years’ experience leading sales, marketing, or revenue teams with accountable commercial outcomes.
• Proven track record of building and scaling effective sales and marketing units.
• Experience working in digital marketing agencies or SaaS firms targeting ecommerce clients.
• Expertise generating qualified leads via various channels including SEO, partnerships, outbound sales, and content marketing.
• Demonstrable success in closing significant sales and managing complex sales pipelines.
• Strong analytic skills with ability to interpret data and optimize acquisition funnels.
• Competence in managing budgets, hiring, resource allocation, and evaluating operational efficiency.
• Excellent leadership and remote team management capabilities.
• Fluency in English with superior communication skills.
• Capability to independently manage tasks while collaborating effectively in distributed teams.
• Experience with retention marketing products such as Email Marketing, SMS Marketing, or UGC services favored.
• Familiarity with ecommerce marketing tools like Klaviyo and connections in ecommerce or DTC sectors are advantages.
• Strong strategic thinking alongside problem-solving and decision-making prowess.
• Availability during office hours (Monday to Friday, 3-6 PM Barcelona time) with reliable internet and suitable hardware for virtual meetings.
• Openness to receiving and delivering constructive feedback.

Additional Terms

• Full-time role averaging 140 hours monthly with flexible remote schedule.
• Contractor status upon signing a non-disclosure agreement.
• Exclusivity clause restricting similar concurrent roles during employment.
• Initial trial and adaptation period of two months followed by a 30-day notice period for resignation.
• Regular performance reviews between 3 to 12 months after starting.
• Senior leadership position with direct control over sales and marketing strategy, budget, and staffing.