Job description

Role Overview

This position is offered on behalf of a partner company responsible for recruitment processes. The role is for a Growth Marketing Lead located in Canada, focused on driving growth strategies for a dynamic fintech platform leveraging performance marketing, AI-powered systems, and data-driven experimentation.

The candidate will oversee all aspects of growth including paid acquisition, attribution, SEO, creative testing, and scalable marketing workflows. This role suits an action-oriented growth leader eager to develop systems that enhance efficiency and generate measurable business results.

Key Responsibilities

Direct paid acquisition strategies across multiple channels such as Google, Meta, Reddit, influencer collaborations, and connected TV, managing budgets, audience targeting, creative guidance, and performance objectives.
Develop and refine AI-driven growth systems that automate processes, increase output, and create compound improvements across acquisition, creative development, lifecycle marketing, and attribution.
Create, test, and optimize direct-response creatives including ads, messaging, scripts, landing pages, and conversion tactics.
Implement and maintain a robust attribution framework linking marketing investments to quantifiable business results and growth.
Lead SEO and content acquisition efforts in conjunction with internal and external teams to boost organic presence on search engines and emerging AI-powered discovery platforms.
Collaborate with lifecycle marketing teams to enhance retention, reactivation, and engagement through integrated growth mechanisms.
Conduct performance analytics to identify growth opportunities and optimize customer acquisition cost, return on ad spend, conversion rates, and channel effectiveness.
Drive rapid experimentation cycles centered on learning and measurable impact rather than prolonged planning.
Engage hands-on with marketing technologies, AI tools, analytics platforms, and automation workflows to execute and optimize growth initiatives.
Take full accountability for growth outcomes by prioritizing goals, devising solutions, and delivering results autonomously.

Candidate Requirements

Minimum five years in performance or growth marketing roles within consumer SaaS, fintech, marketplaces, or DTC sectors.
Demonstrated success in owning growth metrics and delivering impactful improvements in acquisition, revenue, customer acquisition cost, or ROAS.
In-depth knowledge of paid acquisition including Google Ads, Meta, Reddit, influencer marketing, and other digital channels.
Experience designing and managing attribution models linking marketing spend to incremental business results.
Proficiency in developing and assessing high-impact marketing creative such as ad copy, messaging, hooks, and landing pages.
A systems-oriented mindset capable of formulating workflows, automation, and scalable marketing operations.
Practical expertise in AI tools, automation platforms, large language model workflows, or cutting-edge marketing technologies.
Proven track record of launching systems and processes that enhance team efficiency and performance.
Comfort with rapid, high-ownership environments characterized by ambiguity and changing priorities.
Strong analytical aptitude to interpret data, uncover insights, and guide decisions.
Excellent communication and collaboration skills to work effectively across marketing, product, and external partnerships.
Bonus qualifications include experience in crypto, fintech, AI-native firms, product-led growth setups, or founding growth functions.

Benefits

Competitive salary range approximately USD 160,000 to 188,300.
Opportunities to participate in equity programs.
Fully remote position with flexible work locations.
Comprehensive medical, dental, and vision insurance coverage.
401(k) retirement plan offerings.
Life insurance benefits.
Generous paid time off and flexible vacation policies.
Opportunity to engage with innovative AI-enabled growth tools and emerging technologies.
A position with high autonomy and significant influence on the company’s growth trajectory.
Collaborative team environment emphasizing experimentation and ongoing improvements.

Additional Information

Applications are managed by the partner company. The hiring platform employs AI-assisted candidate matching to ensure fair and objective evaluation aligned with the role’s core qualifications. Shortlisted candidates are forwarded internally for final decisions and further steps.

Data privacy is respected per applicable laws with transparency on AI use in recruitment. Final hiring decisions are made by human recruiters.

Growth Marketing Lead