Email Marketing Specialist

Who We Are

Integra Beauty is a pioneering company with headquarters in Dania Beach and additional offices in California and Ohio. We are committed to innovation and diversity, nurturing a vibrant workplace culture. Our digital platforms promote leading consumer goods through online, mobile, social, and retail channels. Our renowned brands like L’ange and OFIR exemplify our dedication to cutting-edge brand development in the beauty sector.

Role Overview

We seek an Email Retention Marketing Specialist who will spearhead efforts in customer retention and lifecycle marketing. This role involves full ownership of impactful email and SMS campaigns designed to forge enduring loyalty and enhance Customer Lifetime Value (LTV). The ideal candidate is data-informed and creatively driven, thriving on testing and optimizing campaigns across multiple channels including email, SMS, direct mail, loyalty programs, and subscriptions. Collaborating with site experience, creative, and brand teams is essential for delivering innovative experiences with impeccable execution and compliance.

Key Responsibilities

• Manage end-to-end development and deployment of promotional and automated email/SMS campaigns, including targeting and A/B testing.
• Create, oversee, and improve key lifecycle customer journeys such as welcome series, post-purchase follow-ups, re-engagement, and loyalty initiatives, enhancing segmentation and personalization to grow LTV.
• Support retention strategies across multi-channel platforms, including direct mail, subscriptions, loyalty, SMS, and emerging methods, ensuring cohesive customer experiences.
• Continuously track and analyze campaign metrics—open rates, click-through rates, conversions, and LTV—to inform a rigorous testing and optimization agenda.
• Collaborate closely with brand and creative teams to develop innovative engagement strategies aligned with current industry trends and best practices.
• Conduct thorough quality assurance to ensure error-free campaigns aligned with brand guidelines and maintain strict compliance with email marketing regulations.
• Perform any additional tasks assigned by leadership.

Qualifications

• Bachelor’s degree is required.
• Minimum of 4 years’ experience in retention, lifecycle, or CRM marketing, preferably within a dynamic e-commerce or direct-to-consumer environment.
• Proven experience managing lifecycle journeys such as welcome, post-purchase, replenishment, win-back, and cart abandonment flows.
• Knowledge of subscription and/or loyalty program marketing is favorable.
• Proficiency with email service providers and SMS platforms such as Klaviyo, Braze, or Exponea.
• Deep understanding of marketing analytics, testing methodologies, optimization, and performance metrics.
• Exceptional project management skills and ability to collaborate across teams.

Benefits

• Medical, dental, vision, and life insurance coverage.
• 401(k) retirement plan.
• Additional optional insurance packages.
• Paid vacation and sick leave.
• Quarterly L’ange Hair product stipend to refresh and explore favorite items.

Workplace Competencies

• Action-oriented mindset
• Adaptability to various situations
• Results-driven approach