Senior EMEA Marketing Programs Specialist

About the Role

Join Okta as a Senior EMEA Marketing Programs Specialist to lead and expand integrated marketing initiatives across the EMEA region, focusing on pipeline development, opportunity acceleration, and scalable campaign execution. This position supports both new business and customer marketing efforts through multi-country coordination of complex programs.

Okta is at the forefront of securing identity in the AI era by providing trusted infrastructure that fosters safe adoption of emerging technologies. This role requires a self-driven professional who excels in fast-paced, results-oriented environments, leveraging AI technology to optimize marketing outputs.

Key Responsibilities

• Coordinate and execute integrated marketing campaigns across multiple channels including email, paid advertisements, webinars, events, content syndication, and digital platforms targeting pipeline and revenue growth throughout EMEA.
• Manage campaign schedules, workflows, approval processes, localization efforts, and ensure launch readiness across concurrent initiatives.
• Take ownership of selected acquisition marketing campaigns, driving pipeline expansion through multi-channel strategies.
• Collaborate effectively with field marketing, performance marketing, sales development representatives (xDR), marketing operations, and regional teams to align campaigns with business objectives.
• Utilize AI-powered tools and automation to enhance campaign execution speed, reporting accuracy, content adaptation, and operational efficiency continuously identifying innovative improvements.
• Develop scalable marketing processes and playbooks to improve consistency, quality, and rapid deployment of campaigns across the region.
• Analyze campaign performance and operational metrics for ongoing optimization and increased effectiveness.

Qualifications

• Proven track record managing integrated B2B marketing programs with experience across multiple markets and languages.
• Exceptional organizational and project management skills, adept at handling multiple stakeholders, timelines, and deliverables simultaneously.
• Experience applying AI tools within everyday marketing activities to boost productivity, content creation, reporting, and overall campaign execution.
• Hands-on experience with multi-channel campaigns including email, paid media, webinars, and events.
• Strong interpersonal skills facilitating collaboration among marketing, sales, operations, and regional stakeholders.
• Proficiency in balancing multiple priorities in fast-moving settings and maintaining a data-driven approach for performance monitoring.
• Familiarity with marketing technologies such as Clay, 6sense, Common Room, Salesforce, Marketo, or Adobe Experience Manager is advantageous.

Compensation & Benefits

The annual base salary for this role in Ireland ranges from €50,000 to €70,000 EUR, dependent on individual qualifications and experience. Additional benefits include equity options where applicable, performance bonuses, comprehensive healthcare, paid time off, and parental leave according to company policies.

Company Culture and Commitment

Okta is committed to employee well-being, social responsibility, talent development, and community connection. New employees participate in an immersive in-person onboarding program to integrate seamlessly with the team and mission.

Equal Opportunity Statement

Okta is an equal opportunity employer, valuing diversity and commitment to inclusion regardless of race, gender, age, disability, or other protected statuses. Accommodations are available upon request during application and hiring processes.

Additional Information

Okta complies with New York City Local Law 144 by utilizing Automated Employment Decision Tools during its hiring practices, providing transparency and compliance where applicable.