Vice President, Communications & Marketing Strategy

Overview

Thompson Thrift, a leading integrated real estate firm specializing in multifamily development, construction, leasing, and management, is searching for a seasoned Vice President to steer its enterprise communications and marketing strategy. Situated in Indianapolis, this executive post is crucial for shaping how the company communicates across employees, investors, residents, partners, and the broader market, while advancing strategic marketing efforts to reinforce brand value, enhance residential leasing success, and promote sustainable growth.

About Thompson Thrift

• Values-oriented culture focusing on Excellence, Service, and Leadership
• Opportunities for career advancement including training, mentorship, and development
• Supportive work-life balance with competitive benefits, flexibility, and wellness programs
• Direct engagement in pioneering multifamily real estate projects

Key Responsibilities

• Lead enterprise-wide communications and marketing strategies aligned with the company's goals
• Advise executive leadership on corporate communications, reputation, crisis management, and stakeholder involvement
• Drive corporate branding efforts to ensure consistent messaging and visual identity across all platforms
• Oversee public relations, media, executive communication, press releases, and community engagement activities
• Create forward-looking communication plans that enhance the company’s reputation and mitigate risks
• Support organizational changes through effective internal and external communication strategies
• Manage, mentor, and develop the communications and marketing team to foster a collaborative culture
• Oversee corporate marketing functions including digital campaigns, websites, social media, events, and collateral
• Collaborate with cross-functional teams in Development, Construction, Property and Community Management, and Business Development to align marketing initiatives
• Maintain relationships with agencies, consultants, media partners, and vendors
• Develop and monitor performance indicators to optimize marketing ROI
• Manage communications and marketing budgets to ensure strategic alignment
• Lead residential marketing efforts to maximize lease-ups, occupancy, retention, renewals, and revenue
• Utilize data-driven insights on market trends, customer behavior, and competitive positioning to enhance marketing strategies
• Improve lead generation, conversion, and resident engagement metrics through innovative approaches
• Enhance marketing technology use including reporting, campaign automation, and lead management
• Guide communications supporting capital markets initiatives and investor relations
• Oversee creation and distribution of fundraising presentations, investor materials, and capital partner messaging
• Ensure investor communications are accurate, engaging, and consistent with brand standards

Candidate Profile

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, Business, or related fields
• Over 12 years of progressive experience in communications and marketing, with minimum 6 years in leadership roles
• Proven success in leading enterprise communications, integrated marketing, corporate branding, and strategic communications
• Experience in residential marketing and multifamily or commercial real estate sectors preferred
• Background in investor relations and capital markets communications a plus
• Exceptional writing, speaking, presentation, and interpersonal skills with strong executive presence
• Ability to influence senior leaders and provide strategic counsel on business matters
• Expertise in reputation management, public relations, and translating complex initiatives into clear messaging
• Demonstrated ability to build and lead high-performing teams and nurture talent
• Strong analytical skills utilizing performance metrics and market data for continuous improvement
• Excellent project management abilities to juggle multiple priorities efficiently
• Sound judgment and discretion in handling confidential, high-stakes communications
• Innovative, strategic thinker with meticulous attention to detail and effective execution
• Experience managing external agencies, consultants, and media partnerships

Additional Information

The Vice President will play a key role in driving Thompson Thrift’s overarching business strategy by enhancing brand stature and fostering meaningful relations with diverse stakeholders. This position offers a unique opportunity to influence enterprise communications and marketing initiatives essential to the company’s sustained success in the multifamily real estate industry.

Use of AI in Hiring: The company utilizes AI-supported tools during the recruitment process to assist hiring teams but not to make autonomous hiring decisions. All final candidate determinations are made by human reviewers.

By applying, candidates attest that provided information is accurate and complete.