Creative Producer (Female-Oriented Product)

About the Role

This role is offered by a partner company based in Australia seeking a Creative Producer focused on female-oriented digital products designed to foster meaningful online connections globally. The position involves leading the creative testing process from ideation to performance review, integrating creativity, data analysis, and cutting-edge AI technologies.

Key Responsibilities

• Develop and manage the complete creative testing framework including hypothesis formulation, decision criteria, testing thresholds, and optimization tactics.
• Generate innovative creative ideas and hypotheses derived from performance data, industry trends, and insights from sectors like e-commerce, gaming, and dating.
• Produce thorough creative briefs and work collaboratively with designers and AI-assisted content production systems to create impactful assets.
• Coordinate with user acquisition teams to implement creative tests and assess their results.
• Analyze creative outcomes based on essential metrics such as hook rate, hold rate, installs per mille, click-through rates, cost per acquisition, return on ad spend, and cohort retention.
• Maintain a comprehensive creative knowledge base that identifies top-performing themes and performance drivers.
• Deliver regular reports on the creative portfolio’s performance and suggest data-driven enhancements.

Candidate Profile and Requirements

• Minimum of two years experience in creative strategy, performance marketing, or similar roles within environments requiring high-volume content production, such as e-commerce, gaming, or dating.
• Practical experience with AI-based video and image generation tools like Seedance, Runway, Veo, Kling, Midjourney, or HeyGen.
• Strong analytical skills with proficiency in handling large datasets, dashboards, spreadsheets, and performance metrics analysis.
• Proven ability to craft precise creative briefs setting out hypotheses, references, and production guidelines.
• In-depth understanding of digital advertising dynamics and creative optimization techniques.
• Professional English communication skills suitable for the US market.
• Experience with video editing software such as CapCut, Premiere Pro, or After Effects is advantageous.

Employee Benefits

• Fully remote, flexible work schedule.
• Competitive salary discussed transparently during recruitment.
• 28 calendar days of paid annual leave.
• 7 additional wellness days per year for personal use without affecting sick leave.
• Referral incentives up to $5,000 for successful candidate recommendations.
• 50% coverage of costs for professional learning activities and international conferences.
• Discounted access to corporate-sponsored English language courses.
• Health-related financial support up to $1,000 yearly for employees ineligible for corporate insurance.
• Support for work environment setup including provision and reimbursement of office or coworking facilities up to $1,000 every three years.
• Recognition programs allowing peer nomination and rewards exchange for merchandise and wellness activities.

Additional Information

The recruitment process is managed by the partner company with applications handled through an AI-powered system that ensures fast and objective shortlist creation based on essential qualifications. All personal data is processed according to applicable data protection laws including GDPR. AI tools are utilized to assist in evaluation but hiring decisions are made by humans.