Content Marketing Specialist (12-month Contract)

About the Group

The CJKI group focuses on tailoring Canva's experience to four key markets: China, Japan, Korea, and India. Operating within Canva's International Supergroup, this team empowers close-to-customer functions driving Truly Local growth across 40 major markets. Within this, the India subgroup is highly active and expanding, integrating SEO, marketing, and product teams to make Canva essential to Indian creators, educators, and businesses while growing the active user base.

Role Overview

This position involves elevating Canva’s marketing presence specifically for Indian users across various channels. You will create and plan content appearing on Canva’s homepage, within the product, across social media, and on YouTube — a platform heavily used by hundreds of millions of Indians for tutorials, tools, and creative inspiration.

You will collaborate closely with the India Marketing team, balancing clear guidance with personal skill development. Responsibilities span multiple channels including content planning, scriptwriting, product interface copy, video production coordination with agencies, and managing content management systems. This role offers a comprehensive view of full-funnel content marketing within a vibrant digital market.

Key Responsibilities

• Develop content strategies adapted to each platform, from social ads to YouTube tutorials to in-product surfaces.
• Create scripted short-form video content supporting various touchpoints, ensuring a constant flow of fresh and tested material for marketing efforts.
• Liaise with external agencies and internal creative teams to produce production-intensive content, especially videos.
• Innovate by experimenting with fresh content formats on Canva’s digital surfaces, including homepage, landing pages, highlights, videos, and learning cards.
• Oversee full content implementation: scheduling, CMS management, and A/B testing across multiple platforms.
• Ensure accurate linguistic and cultural localization, primarily in Hindi, for Indian users.
• Analyze and monitor content performance to refine future strategies based on insights.

Candidate Profile

• Exceptional writing skills across diverse formats: concise scripts, instructional material, and product copy.
• Deep familiarity with Canva’s platform, tools, and user workflows, reflected naturally in content creation.
• Strong channel awareness, considering the audience’s context before crafting each piece.
• Comfortable and confident on camera, able to effectively represent the Canva brand in India.
• Keen sense of emerging social media and design trends, capable of adapting them into content ideas.
• Proactive in managing output, time, and potential obstacles, ensuring content resonates with users.
• Receptive to feedback and open to iterative revisions as part of the creative process.
• Proficient understanding of Hindi for reviewing and briefing localized content, ensuring genuine cultural relevance.
• Resident in Bangalore and prepared to engage immediately with diverse content types.

Learning and Growth Opportunities

• Gain multi-channel content marketing experience across social, product, and video platforms.
• Develop project and stakeholder management skills coordinating with agencies and managing multiple content streams.
• Expand knowledge in YouTube and social content strategies tailored for search-driven audiences in a highly competitive market.
• Build an extensive content portfolio encompassing social media, product interfaces, and core digital marketing channels over a year.