Head of Content

About the Role

Join our dynamic team focused on revolutionizing the global design experience. Based primarily at our Sydney headquarters, with additional campuses in Melbourne and co-working locations in Brisbane, Perth, and Adelaide, you will have the flexibility to choose your work setting that best empowers both you and your team to thrive.

As Head of Content, you will guide the vision and standards for Canva's content creation, overseeing a vast library of over 165 million templates and elements utilized by 260 million users monthly. This role involves setting the strategic direction for content development over the next five years, particularly under the influence of rapidly evolving AI technologies.

Key Responsibilities

• Lead the entire content production organization, encompassing internal content creation, strategy development, insights gathering, partnership management, and oversight of brands such as Pixabay and Pexels.
• Develop and clearly communicate a forward-thinking content strategy that integrates AI's impact on content creation, curation, and scaling, emphasizing the enhanced importance of human creativity.
• Implement a localized content approach that effectively connects with audiences in all major international markets.
• Collaborate with International and Marketing teams to establish a unified operational model, ensuring cohesive planning and execution between global and local content teams.
• Represent content strategy and results at executive and leadership meetings, providing investment cases and strategic insights.

Candidate Profile

• Proven experience managing multi-team functions through senior leadership, driving strategic transformations in fast-paced settings.
• Extensive expertise in large-scale content strategy execution, including social and short-form content, with an ability to create content that resonates authentically with diverse local markets rather than merely translating it.
• A visionary outlook on AI’s role in reshaping content and capacity to convert this into actionable, delivered initiatives.
• A blend of creative insight and commercial acumen, capable of building ROI cases and linking content efforts directly to user engagement, retention, and revenue. Experience managing P&L or departmental budgets is advantageous.
• Ability to confidently engage with senior stakeholders and negotiate effectively to achieve results through teams and partners without direct authority.

Team Overview

The Content team at Canva plays a critical role, fueling millions of users with templates, stock photos, fonts, and media to effortlessly design and share diverse projects. Our mission is to curate the most varied, inspiring, and genuinely local content library worldwide. The team’s scope includes in-house content creation and strategic partnerships with leading global content providers, supported increasingly by AI-driven content generation to scale quality and variety.

Employee Benefits

• Equity packages to share in company success.
• An inclusive parental leave policy supporting all types of parents and carers.
• An annual allowance dedicated to wellbeing, social engagement, office setup, and related needs.
• Flexible leave policies enabling you to rest, recharge, and pursue personal commitments.

Additional Information

We make hiring decisions based on your skills, experience, and enthusiasm, alongside your ability to positively impact Canva's culture. Candidates are encouraged to share their pronouns and any accommodations required for the interview process. Our recruitment embraces diverse skills and backgrounds; candidates whose experience does not fully align with the listed qualifications are still welcome to apply. All interviews are conducted virtually.