Content Lead

About the Role

This role is offered through a partner company based in Germany seeking a Content Lead to drive the content strategy and execution for innovative digital health products impacting millions of users. This pivotal position blends strategic oversight with hands-on production to influence user engagement, retention, and sustained behavioral change. Collaboration will be central, working closely with product management, data analysis, and creative teams to craft impactful content experiences across diverse formats such as in-app coaching, educational resources, videos, and AI-enhanced workflows. The role suits a leader passionate about storytelling, data-driven insights, and leveraging technology to improve health outcomes in a dynamic, remote-first environment.

Key Responsibilities

• Lead and deliver the content roadmap aligning with product strategies, user data, business targets, and quarterly goals.
• Collaborate with product managers and cross-disciplinary teams to weave content throughout the user lifecycle, including onboarding, coaching, habit formation programs, interventions, and product launches.
• Develop and polish engaging content in various forms like articles, educational materials, behavior-change content, videos, scripts, guides, and social media assets.
• Establish and manage an efficient AI-powered content operation featuring scalable workflows, editorial standards, quality controls, and thorough documentation.
• Craft and refine short-form content approaches aimed at boosting engagement and appealing to diverse audiences.
• Utilize analytics tools, KPIs, dashboards, and A/B testing methodologies to assess performance and enhance content effectiveness continuously.
• Employ advanced visual production, video editing, and AI content creation technologies to elevate content quality and speed up production.
• Guarantee all materials are inclusive, well-founded in evidence, compliant, and grounded in behavioral science principles.

Candidate Requirements

• Minimum of five years experience in content strategy, creation, and production within consumer digital or tech-focused environments.
• Prior leadership experience managing content teams, operations, or functions within digital product organizations.
• Demonstrated skill in constructing and implementing content plans correlated with measurable product results like activation, retention, engagement, and revenue growth.
• Strong analytical abilities with experience defining KPIs, using dashboards, analyzing metrics, and leveraging insights to optimize content.
• Proficiency in video production, visual editing, and AI-powered content workflows.
• Excellent UX writing, editing, storytelling, and communication skills across formats including educational, video, visual, and longer-form content.
• Ability to work effectively with specialists such as coaches, nutritionists, behavioral experts, or healthcare professionals.
• A proactive ownership mindset balancing strategic planning, rapid execution, experimentation, and ongoing enhancement.
• Experience relating to health, wellness, weight management, habit formation, or coaching products is advantageous.

Benefits and Work Environment

• Competitive remuneration commensurate with experience and skill level.
• Options for fully remote work, hybrid setups, or office presence depending on geographic location.
• Flexible work hours emphasizing output and meaningful results.
• Provision of necessary company hardware to perform responsibilities efficiently.
• Access to premium subscriptions of the product.
• 21 days annual leave plus applicable public holidays.
• Opportunity to impact user health positively through meaningful product innovation.
• Collaborative culture fostering autonomy, ownership, and professional advancement.
• Exposure to cutting-edge AI content workflows and modern product development practices.

Additional Information

This position’s applications are managed by the partner company directly. The recruitment process uses AI-assisted systems to identify top candidates fairly and objectively, but final hiring decisions are human-led. Data privacy is respected under applicable laws including GDPR, and applicants have rights over their personal data. AI tools may be used for application review and analysis but do not replace human judgment in decision-making.