Account Manager - Education Sector - Global Business Solutions

Overview

TikTok is seeking a proactive and strategic Account Manager to join its SMB Advertising Sales team. This role centers on nurturing and expanding relationships with small to medium-sized business clients by delivering customized solutions aligned with their objectives, while maximizing their success on the platform. The candidate blends client interaction skills with analytical insight and comprehensive knowledge of TikTok's product landscape.

Key Responsibilities

• Serve as the main liaison for a portfolio of SMB clients, ensuring full engagement throughout each quarter by understanding their business targets, obstacles, and essential contacts.
• Provide clients with insights into TikTok-specific marketing trends and techniques to optimize their platform engagement.
• Assess the Total Addressable Market and place TikTok’s role within the client’s overall marketing investments.
• Formulate and implement retention plans to prevent client loss and foster stronger platform integration.
• Work collaboratively with cross-functional teams to share knowledge and aid development of platform features and products.
• Identify upsell and cross-sell prospects, promoting offerings such as ad credits, analytics studies, and creative content solutions.
• Capitalize on seasonal promotional opportunities, including new product introductions and year-end marketing pushes.
• Project revenue potential, analyze performance data to pinpoint risks and identify paths for growth enhancement.
• Monitor key performance indicators and supply meaningful recommendations to improve advertising campaign results.
• Champion client issues and collaborate with technical teams to swiftly resolve difficulties.
• Set clear expectations and deliver practical resolutions to clients’ challenges.

Qualifications

• Experience in digital advertising sales or ecommerce sales roles.
• Strong grasp of sales methodologies, including upselling, cross-selling, and negotiation strategies.
• Awareness of current trends and leading brands in the advertising industry.
• Excellent communication skills capable of conveying complex solutions clearly to clients.
• Analytical aptitude for reviewing account metrics, tracking KPIs, and crafting actionable business insights.
• Resourcefulness in troubleshooting and managing client relationships effectively.
• Ability to operate efficiently in a fast-moving environment, balancing strategic thinking with day-to-day execution.
• Proficiency using internal software tools for performance tracking as well as external platforms for market and industry research.

Company Background

TikTok is a premier platform for short-form mobile videos, driven by a mission to inspire creativity and spread joy globally. Headquartered in Los Angeles and Singapore with offices worldwide, TikTok supports and nurtures diverse talent and fosters a culture of innovative collaboration.

Why Work Here

TikTok offers a vibrant work environment focused on creativity and impact. The company promotes a culture of curiosity, humility, and team cohesion, encouraging employees to learn, innovate, and push boundaries continuously. Working here means joining a fast-growing technology company committed to making meaningful contributions with a diverse, supportive global workforce.

Diversity and Inclusion

The company prioritizes inclusive practices ensuring every employee feels valued regardless of background. TikTok champions diverse voices and fosters a workplace that mirrors its global audience.

Accommodation

TikTok pledges to provide reasonable accommodations during recruitment for candidates with disabilities, pregnancy, religious beliefs, or other protected reasons, affirming equal opportunity and access in its hiring processes.