VP, Revenue Marketing

Overview

This executive leadership role focuses on driving revenue growth through marketing strategies and systems that create a measurable impact on business results. Based in Canada, this position is a pivotal component within the go-to-market organization, overseeing demand generation, field marketing, operations, and business development to build a scalable and effective revenue marketing engine leveraging data and AI-driven innovations.

Key Accountabilities

• Oversee pipeline and revenue performance across demand generation, field marketing, marketing operations, and business development, managing segment-specific outcomes for both enterprise and mid-market clients.
• Create and sustain a detailed measurement framework to monitor funnel performance, channel ROI, customer acquisition costs, and pipeline contributions.
• Provide forecasts and analyze the effect of marketing activities on pipeline creation and bookings, communicating insights to senior leadership.
• Implement AI-powered marketing operations using tools like Claude and GPT-based automation to enhance efficiency and execution quality.
• Audit and optimize the marketing technology stack, including platforms such as HubSpot and other revenue operations solutions.
• Establish regular operational routines including weekly performance reviews and budget alignment to inform data-driven decisions.
• Collaborate with corporate and product marketing teams to develop campaigns that effectively translate brand positioning into revenue-generating programs.
• Lead demand generation teams focusing on strategic execution and continual performance improvement.
• Advance field marketing initiatives that engage high-value opportunities, including executive events and customer-centric experiences.
• Align business development strategies, messaging, and pipeline goals; foster post-sale growth via retention and cross-selling collaborations with customer experience teams.

Candidate Profile

• Over 10 years of leadership in go-to-market roles, including at least 5 years managing revenue, demand generation, or field marketing at scale.
• Minimum 3 years overseeing business development or sales development teams.
• Extensive expertise in enterprise demand generation; experience with mid-market growth is a plus.
• Proven ability to develop comprehensive measurement and operational frameworks focused on funnel analytics and ROI.
• Strong cross-functional leadership experience across marketing operations and sales development.
• Hands-on experience deploying AI-enabled workflows to optimize marketing operations.
• Successful track record in designing impactful field marketing programs and executive-level engagement strategies.
• In-depth understanding of B2B SaaS models, including land-and-expand tactics and revenue acceleration drivers.
• Experience managing external agencies and strategic partnerships.
• Effective people manager skilled in recruiting, mentoring, and sustaining high-performing teams.
• A builder mentality capable of designing scalable systems amid rapid change.

Benefits

• Comprehensive healthcare with full coverage for employee medical, dental, vision, and dependent plans.
• Flexible time off plus additional quarterly days dedicated to mental health.
• Annual stipends for professional development and caregiving support.
• Bonuses recognizing employee anniversaries.
• 401(k) plan available for U.S.-based staff.
• Access to premium technology and Apple hardware to support work efficiency.
• Supportive, inclusive culture with employee resource groups and diversity initiatives.
• Opportunity to contribute to a fast-growing team tackling complex revenue and market challenges.

Additional Information

This role is listed on behalf of a partner company that manages applications and next steps directly. The hiring organization's recruitment process leverages AI to objectively evaluate candidates against core requirements, with final decisions made internally. Applicant data is processed according to privacy regulations including GDPR, and AI tools assist but do not replace human decision-making in hiring.