Marketing Manager - Paid Media

About The Team

The zMedia Center of Excellence is a team dedicated to crafting and executing marketing campaigns across Paid Social and Search Engine Marketing (SEM) channels, aiming to fulfill both brand awareness and performance targets. Their mission is to introduce people to Zillow's offerings, linking potential customers with the platform's tools and services to assist in their home-buying journey. The team emphasizes collaboration, data-driven decision-making, and innovation, partnering extensively to support business goals and deliver effective marketing initiatives.

About The Role

This position involves establishing and guiding a high-performance marketing team in India focused on managing SEM and paid social advertising for multiple business segments. As the inaugural leader of the paid marketing team in India, you will be responsible for hiring, mentoring, and leading four marketing specialists to support North American efforts. This role suits an individual who excels in a fast-moving, asynchronous work environment, possesses strong leadership qualities, and has substantial expertise in performance marketing, particularly SEM and paid social.

Key Responsibilities

• Recruit, develop, and manage a team of four marketing professionals in India supporting North America.
• Define clear performance goals, nurture career growth, and cultivate a culture of accountability within the team.
• Serve as the main communication bridge between the Indian and North American teams, participating in regular virtual meetings and collaborating asynchronously through communication and project management tools.
• Manage the intake and prioritization of incoming work requests, delegate tasks according to team skills and capacity, and monitor workflow to prevent delays.
• Supervise campaign execution including SEM and paid social strategies, ensure adherence to quality, brand standards, and performance metrics, and standardize reporting and auditing processes for scalable results.
• Support complex strategic projects and ensure compliance with paid marketing regulations and data ecosystem requirements.

Work Environment and Compensation

This role is designated as an office-based position, requiring regular attendance at the Zillow India office for 80-100% of the working time each month. Candidates must reside within reasonable commuting distance of the office, based on personal judgment regarding commute time and cost. The compensation package includes a competitive salary supplemented by incentive-based pay subject to applicable policies and local regulations. Earnings will vary depending on experience, performance, and location.

Candidate Profile

• Minimum of 7 years in performance marketing, with 3-4 years in team leadership or management roles.
• Strong knowledge and hands-on experience with SEM and paid social platforms such as Google Ads, Microsoft Search, Facebook, Instagram, Pinterest, TikTok, Reddit, Snapchat, and LinkedIn.
• Proven track record managing campaigns with annual budgets above $250,000 USD and delivering measurable business outcomes.
• Skilled in recruiting, onboarding, and mentoring marketing teams.
• Familiarity with asynchronous and distributed global team work environments.
• Excellent project management capabilities and adeptness with project management software.
• Problem-solving aptitude, effective time management, and keen attention to detail.
• Proficient in leveraging data analytics, including analyzing diverse data sets to generate insightful recommendations for campaign improvements.
• Understanding of incrementality testing, conversion event QA, and implementation.
• Experience utilizing AI tools to enhance productivity.
• Fluent English communication skills, both written and verbal.
• Bachelor's degree or equivalent experience in Business, Economics, Statistics, or related disciplines preferred.

Company Overview

Zillow is a leading real estate platform in the United States, assisting millions in buying, selling, financing, and renting homes with ease. The India-based teams play a significant role in supporting and scaling Zillow's technological, product, and operational capabilities. Zillow fosters a collaborative, inclusive, and innovative culture, recognized as a top workplace. The organization is committed to equal employment opportunities and provides reasonable accommodations for candidates with disabilities.