Digital Marketing Specialist

About the Role

PulseMediaNL is looking for an innovative and analytical Digital Marketing Specialist to remotely design, implement, and enhance digital campaigns that boost brand awareness, increase audience interaction, and accelerate company growth. This position suits marketing professionals who excel in dynamic, team-oriented environments and are passionate about leveraging data for marketing strategies.

Key Duties

• Plan, launch, and oversee digital marketing campaigns across various channels.
• Strategize to enhance brand visibility, web traffic, and lead generation.
• Analyze campaign outcomes and refine marketing efforts based on insights.
• Perform market analysis to detect trends, customer behaviors, and competitive landscape.
• Contribute to the creation of unified marketing approaches aligned with business targets.
• Develop, edit, and distribute engaging content for websites, blogs, emails, and social media.
• Manage and uphold the company's social media identity with consistent branding.
• Organize content calendars and synchronize campaigns across digital platforms.
• Collaborate with creatives for quality marketing assets.
• Track audience engagement and respond as needed.
• Optimize website content according to SEO best practices, including keyword research and on-page SEO.
• Utilize analytics to monitor and suggest website performance improvements.
• Coordinate with developers to improve user experience and website capabilities.
• Create and manage targeted email marketing campaigns, including segmentation and personalization.
• Evaluate email campaign KPIs and maintain database compliance.
• Generate regular reports on marketing performance and ROI, recommending improvements.
• Collaborate with sales, marketing, and creative teams to implement campaigns.
• Stay updated on industry advancements and digital marketing trends.
• Assist in additional marketing initiatives and projects as assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related fields is preferred.
• Experience in digital, content marketing, or managing online campaigns.
• Proficient knowledge of SEO, SEM, email and social media marketing, plus digital ads.
• Familiarity with marketing analytics and reporting software.
• Excellent communication, organization, and project management skills.
• Ability to handle multiple projects and meet deadlines independently in a remote setting.
• Preferred: Experience with Google Analytics, Google Ads, Meta Ads Manager, CRM systems, marketing automation platforms, CMS such as WordPress, CRO, A/B testing, and basic design or video editing skills.

Skills Required

• Competence in digital marketing strategy development.
• Search Engine Optimization and Marketing expertise.
• Social media campaign management.
• Proficiency with Google Analytics and Ads platforms.
• Email marketing and content creation skills.
• Experience with marketing automation and CRM tools.
• Familiarity with Microsoft Office and Google Workspace.
• Reporting and analytics capability for campaign performance.

Performance Indicators

• Increase in website visitors and audience engagement.
• Lead generation success and conversion rates from campaigns.
• Return on investment from digital marketing efforts.
• Growth and engagement on social media platforms.
• Search engine rankings and SEO improvements.
• Effectiveness of email marketing campaigns.
• Prompt and successful execution of initiatives.
• Contribution to the overall growth and visibility of the brand.

Benefits

• Competitive remuneration package.
• Work entirely remotely with flexible scheduling.
• Paid onboarding and opportunities for professional growth.
• Supportive team culture with opportunities for advancement.
• Paid vacation and official holidays.
• Incentives based on performance.