Specialist, Marketing Audience Enablement & Analytics

About EQ Bank

EQ Bank is reshaping the banking industry to help all Canadians progress financially every day. Serving close to 4 million Canadians nationwide, EQ Bank provides a wide range of financial products including banking, lending, trust, credit union services, insurance, and alternative asset management. Since 1970, the company has challenged traditional finance conventions by creating smarter, faster, and more integrated experiences.

Role Overview

This role focuses on supporting the execution of PC Insurance's marketing measurement strategy and enabling effective customer audience utilization across Salesforce Data Cloud and Marketing Cloud platforms as well as digital channels. Responsibilities span audience segmentation, campaign activation and quality assurance, performance reporting, and acting as a liaison between marketing, analytics, and lifecycle marketing teams to ensure data-driven targeting, consistent execution, and measurable results.

Key Responsibilities

• Segment and target customer audiences to improve campaign effectiveness.
• Enable CRM and customer data platform audience activation.
• Conduct quality assurance for campaigns and ensure readiness for launch.
• Attribute leads accurately and segment acquisition channels.
• Report on marketing campaign performance and contribute to insights.
• Coordinate closely with lifecycle marketing and analytics teams.
• Optimize marketing technology processes to enhance efficiency.
• Create and activate audience segments within Salesforce Data Cloud and Marketing Cloud to support CRM and paid media partners.
• Continuously refine audience segmentation and operational procedures to better execution quality.

Qualifications and Skills

• Practical experience with Salesforce Data Cloud (customer data platform) is essential.
• Competency in Salesforce Marketing Cloud for audience building and activation across CRM channels.
• Understanding of CRM strategies and lifecycle marketing concepts.
• Knowledge of lead source attribution and audience segmentation by acquisition channels.
• Strong communication and collaboration abilities working with marketing, analytics, technology, and finance teams.
• Familiarity with data analytics and reporting tools such as Tableau, Google Analytics, or Adobe Analytics is advantageous; candidates with robust Salesforce experience but limited exposure to these tools are welcome to apply.
• Ability to analyze campaign performance data within an established measurement framework.
• Post-secondary education in a relevant discipline.

Benefits and Perks

• Competitive discretionary bonus offerings.
• Industry-leading RRSP matching program.
• Comprehensive medical, dental, vision, life, and disability benefits.
• Participation in an Employee Share Purchase Plan.
• Maternity and parental leave top-up benefits.
• Generous vacation allowances and personal days.
• Virtual events connecting employees company-wide.
• Opportunities for professional growth through a detailed Career Development program.
• The chance to join a leading FinTech and contribute to transforming banking.

Equity and Inclusion

EQ Bank strives to cultivate an inclusive and accessible workplace where every individual is respected and empowered. They value diverse perspectives and experiences, offer barrier-free recruitment and work environments, and provide accommodations throughout the hiring process to ensure applicants can present their best selves.

Additional Information

As part of recruitment, AI tools may assist in screening and assessment but final hiring decisions rest solely with human judgment. Employment is contingent on the successful completion of criminal background and credit checks. Only shortlisted candidates will be contacted.