Growth Marketing Lead - Germany

About Mindspace

Since 2014, Mindspace has developed flexible, design-oriented workspaces in Europe, Israel, and the US that cater to startups, enterprises, entrepreneurs, and digital nomads. With over 15,000 members across 45 venues, Mindspace blends style, hospitality, and innovation to create vibrant environments that foster productivity and community.

Role Overview

We are seeking a proactive Marketing Lead to shape and execute the marketing strategy across all German cities including Berlin, Hamburg, Munich, Frankfurt, and Düsseldorf. The role involves directing a team, designing comprehensive marketing plans, managing campaigns across channels, and measuring outcomes to achieve key company performance metrics.

Key Responsibilities

• Design, implement, and regularly refine a performance-driven growth marketing plan for Germany that spans digital and traditional platforms.
• Drive qualified lead generation and pipeline growth, ensuring strong collaboration with Sales for target achievement and conversion optimization.
• Manage and optimize key marketing channels hands-on, focusing on cost acquisition, conversion rates, and return on investment.
• Lead go-to-market strategies for new site launches, including market research, positioning, detailed launch plans, and execution aligned with growth goals.
• Continuously experiment with new channels, messaging, and tactics to discover scalable growth opportunities.
• Oversee external partners and vendors, such as agencies and freelancers, ensuring effective delivery aligned with goals.
• Activate community engagement through impactful events, partnerships, and localized initiatives that feed the growth funnel.
• Develop compelling marketing collateral to support sales efforts and campaign success.
• Collaborate closely with German leadership and headquarters to align objectives, messages, and performance metrics.

Qualifications & Experience

• Minimum of 7 years in marketing roles; experience in luxury brands or startups is advantageous.
• Demonstrated leadership and people management experience.
• Fluent proficiency in both German and English, written and spoken.
• Proven ability in managing online advertising and lead generation campaigns.
• Bachelor's degree required.
• Willingness to travel between Mindspace locations within Germany.
• Familiarity with CRM and marketing automation tools such as Salesforce and HubSpot is a plus.

Benefits

• Generous paid leave including time off on birthdays.
• Meal benefits provided through a lunch card system.
• Gift vouchers on birthdays and during Christmas season.
• Subsidized public transportation passes.
• Flexibility to work at different office locations.
• Support fund for office relocation expenses.
• Access to AI-assisted language learning tools.
• Regular team events and annual celebrations to foster community spirit.