Senior Director, Brand Marketing

Company Overview

Delta Galil USA, Inc. is a leading global manufacturer and marketer specializing in branded and private label apparel for men, women, and children. Established in 1975, the company emphasizes a body-first approach to fabric, prioritizing comfort, aesthetics, and premium quality. Their portfolio includes cutting-edge seamless apparel like bras, shapewear, socks; intimate apparel for women; men's underwear; babywear; activewear; sleepwear; and loungewear. Noteworthy owned brands include Schiesser, Eminence, Organic Basics, Athena, P.J. Salvage, and Delta. Additionally, the company markets branded denim and apparel under 7 For All Mankind® and ladies' and kids' apparel via Splendid®. Licensed brands under their umbrella include adidas, Wolford, Wilson, Columbia, and Tommy Hilfiger among others.

Splendid is renowned for its signature softness, effortless California style, and elevated wardrobe essentials. Sold through multiple channels including e-commerce, premium retailers, and 18 national stores, Splendid caters to customers seeking timeless style paired with comfort and versatility. As the brand expands, it seeks a seasoned marketing executive to advance brand positioning and drive measurable business outcomes across consumer engagement touchpoints.

Role Overview

The Senior Director, Brand Marketing at Splendid will lead the comprehensive integrated marketing function reporting to the VP of Marketing. This role is pivotal in crafting and executing brand vision and marketing strategies that enhance brand equity, accelerate customer acquisition and retention, and catalyze growth across wholesale, retail, and direct-to-consumer segments.

This position demands strategic foresight combined with practical, hands-on execution. Responsibilities include shaping brand strategies, overseeing creative development, launching campaigns, monitoring performance, managing agency and cross-department collaborations to realize initiatives.

The Senior Director will spearhead integrated marketing areas including campaign management, creative output, influencer outreach, public relations, social media, partnerships, retail and wholesale marketing, and event coordination. Close collaboration with E-Commerce, Merchandising, Design, Sales, Planning, Product Development, and Executive Leadership is vital.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Over 10 years of progressive leadership experience in marketing, specifically within fashion, apparel, lifestyle, or consumer brands.
• Demonstrated achievement in developing integrated marketing plans that produce tangible business advancements.
• In-depth understanding of direct-to-consumer and wholesale business frameworks.
• Proven ability to lead diverse internal teams and external agency partnerships.
• Experience with influencer marketing, social media strategies, public relations, brand partnerships, and digital marketing initiatives.
• Strong financial expertise with accountability for budgets and key performance indicators (KPIs).
• Exceptional communication, leadership, and organizational capabilities.

Character Traits

• Strategically driven with the ability to define brand direction.
• Hands-on leadership style focused on daily execution.
• Passionate about enhancing brand equity along with delivering solid business results.
• Collaborative, humble, and adept at cross-functional teamwork.
• Data-informed decision maker possessing strong creative instincts.
• Committed to talent development and continuous improvement in marketing operations.

Additional Information

This role is hybrid, requiring on-site presence three days per week at the Downtown Los Angeles, CA office.

Compensation: Salary range of $180,000 to $210,000 annually, determined based on experience, unique skills, and organizational alignment.

Diversity Statement

The company is dedicated to fostering an inclusive work environment embracing diverse backgrounds including minority groups, females, protected veterans, and individuals with disabilities. Equal employment opportunities are offered regardless of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, or any legally protected classification.

Employee Benefits

• Generous merchandise discounts across multiple brands such as Splendid, 7 For All Mankind, and PJ Salvage.
• Comprehensive medical, dental, and vision insurance plus life, disability, and critical illness coverage options.
• Financial wellness programs including a 401(k) plan with company match, 529 college savings plans, and tax-advantaged health and transit accounts.
• PTO policy including personal days, sick leave, vacation, floating holidays, and company-recognized holidays.
• Paid volunteer time off to engage in charitable causes.
• Regular social activities including weekly breakfasts, milestone recognitions, leadership speaker events, and team building, both virtual and in-person.