Vice President of Strategy

About SERENA LI

SERENA LI is an innovative apparel brand that combines traditional ready-to-wear aesthetics with modern technical design. The brand prioritizes performance and functionality, crafting garments tailored for contemporary active lifestyles. Through technical innovation, classic silhouettes are refreshed to offer a harmonious blend of style, comfort, and practicality. The company fosters a creative culture where fashion meets technology and thoughtful design, catering to individuals passionate about experimentation and progress in clothing.

Role Overview

The Vice President of Strategy is a fully remote, full-time leadership position responsible for defining and implementing SERENA LI's strategic direction. This role entails leading strategic planning efforts across product development, branding, and digital channels by leveraging market insights and performance analytics to establish clear priorities and action plans. Key daily duties involve conducting market and financial analyses, identifying growth opportunities, steering digital strategy, and collaborating closely with cross-functional teams to ensure that operational goals align with the overarching strategic vision. The role also requires guiding major strategic initiatives, supporting executive decision-making processes, and embedding innovation, performance, and brand positioning within pivotal business choices.

Qualifications

• Exceptional analytical capabilities with experience in utilizing data-driven insights to guide business and product strategies.
• Proven track record in strategic planning, including the creation and execution of multi-year growth plans.
• Experience in consulting or similar advisory capacities managing complex strategic projects.
• Strong finance background encompassing budgeting, forecasting, and evaluating investment prospects.
• Expertise in digital strategy with familiarity in e-commerce, digital marketing, and brand development across online channels.
• Valuable experience within the fashion, apparel, consumer goods, or related sectors.
• Demonstrated leadership, communication, and stakeholder engagement skills suited for remote working environments.
• Advanced academic qualifications in business, strategy, finance, or a related discipline are preferred; equivalent practical experience is also acceptable.