Vice President of Marketing, US

About Dyson

Dyson is a leading global technology company experiencing rapid growth, expanding across new product categories, locations, and personnel. Since establishing its US presence in 2002, operations have significantly expanded with headquarters headquartered in Chicago's Fulton Market neighborhood and teams working in field sales, service centers, and Dyson Demo Stores nationwide. Dyson values a collaborative campus culture that fosters social connectivity, development, and continual learning by having employees co-located.

Role Overview

The Vice President of Marketing will spearhead all US marketing efforts for Dyson's complete product range. This executive role is responsible for driving sales expansion, increasing market share, and enhancing brand reputation through comprehensive market research, advertising, digital strategies, and public relations. The position entails managing a diverse and high-achieving marketing team and adapting strategies to a rapidly evolving market landscape.

Primary Responsibilities

• Develop and execute a three-year growth strategy targeting products and sales channels across the US.
• Oversee annual commercial planning, managing profit and loss, budgeting, forecasting, and return on investment.
• Maximize sales volume, profitability, and product competitiveness for both current and new offerings.
• Formulate business plans, product range strategies, and differentiation tactics across multiple channels.
• Collaborate with sales departments and retailers to design and implement go-to-market strategies.
• Lead brand building initiatives and awareness campaigns, directing creative and media plans within the US market.
• Identify and apply innovative digital and traditional media solutions to strengthen brand presence.
• Act as a product champion in the US market, motivating and equipping teams to achieve commercial objectives.
• Conduct market and competitive analysis to guide strategy refinement and campaign improvement.
• Monitor consumer trends and develop new marketing capabilities to engage emerging customer segments.
• Recruit, lead, and mentor a talented marketing team fostering creativity, curiosity, and continuous growth.
• Work collaboratively across functions and globally to ensure alignment and success.

Candidate Profile

• Possess a minimum of 15 years of high-tech marketing experience, including leadership of teams exceeding 20 members, within major consumer brands.
• Proven ability to elevate brand presence through public speaking, publication, and a robust professional network.
• Deep industry knowledge in consumer goods and technology sectors.
• Strong strategic thinker with analytical capabilities adept at leveraging market data to drive growth.
• Experienced in cross-functional collaborations, especially in partnerships with sales organizations.
• Background as a marketing technologist integrating product, data, and marketing disciplines to deliver results.
• Passion for innovation, technology advancement, and entrepreneurial growth mindset.
• Management consulting experience with top-tier firms is considered advantageous.

Core Personal Attributes

• Curiosity-driven, creative with an orientation towards consumer insights.
• Exceptional attention to detail ensuring delivery of high-quality and well-executed work.
• Excellent communication skills, both verbal and written, across all organizational levels.
• Entrepreneurial spirit with adaptability, comfortable navigating ambiguity and change.
• Committed to continuous team success and improvement.

Compensation and Benefits

The total annual compensation ranges between $325,000 and $365,000, complemented by additional bonus opportunities. Dyson's reward system extends beyond salary and bonus to include an extensive benefits package designed to support employees at various life stages and important moments.

Financial Benefits

• 401(k) plan with company matching up to 6%
• Contribution under 409a plan equivalent to 10% of base salary
• Company-funded life insurance including accidental death and dismemberment coverage
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options

Lifestyle Benefits

• Competitive paid time off including separate allotments for holidays, sick leave, and vacation
• Pre-tax commuter benefits where applicable
• Child care leave program
• Wellness and employee assistance programs
• Exclusive discounts on Dyson products

Health Benefits

• Comprehensive healthcare plans with multiple coverage levels
• Vision and dental insurance options
• Company-paid short-term and long-term disability insurance

Diversity and Inclusion

Dyson is committed to equal opportunity employment. The company embraces diverse backgrounds and makes employment decisions without bias related to race, color, religion, national/ethnic origin, sex, sexual orientation, gender identity or expression, age, disabilities, veteran status, or any other diversity aspect.