Vice President Marketing

About Daylyte Beverages LLC

Based in Tampa Bay, Daylyte Beverages LLC is dedicated to creating alcoholic drinks that prioritize intentional consumption and a balanced lifestyle. The brand focuses on quality, flavor, and delivering a mindful drinking experience tailored to discerning consumers. Daylyte is a growing company that merges product innovation with contemporary branding and consumer engagement strategies. The workplace is collaborative, fostering creativity and work driven by purpose.

Role Overview

The Vice President of Marketing position is a part-time, on-site role located in Tampa, FL. This leadership role is responsible for defining and executing the comprehensive marketing vision for Daylyte. Key responsibilities include overseeing brand strategy, developing campaigns, and positioning the brand effectively across multiple channels such as digital platforms, retail outlets, and on-premise accounts.

Key Responsibilities

• Developing and refining strategic marketing plans aligned with business goals
• Leading market research to understand consumer insights, competitive dynamics, and category trends
• Managing marketing budgets and resource allocation
• Ensuring consistent brand messaging and compliance with relevant industry regulations
• Collaborating with executive leadership and cross-functional teams to boost brand awareness and consumer engagement
• Overseeing public relations initiatives and managing relationships with external agencies
• Monitoring and analyzing marketing performance metrics for ongoing improvements

Required Qualifications

• Expertise in market planning and marketing management to shape brand growth strategies
• Strong skills in market research with the ability to analyze consumer behavior and industry trends
• Proficiency in marketing and public relations, including brand storytelling and media outreach
• Experience in beverage, consumer packaged goods, or hospitality sectors, especially with brand building or scaling
• Proven leadership skills in managing teams and making strategic decisions
• Excellent analytical, communication, and presentation abilities, supported by data-driven marketing tools
• Bachelor’s degree in Marketing, Business, Communications, or related discipline; advanced degrees or equivalent experience are advantageous
• Willingness and ability to work on-site in Tampa, FL and thrive in a fast-paced entrepreneurial environment