Vice President of Brand Marketing

About Cozy Earth

Cozy Earth is recognized as one of the fastest-growing companies, ranking #299 on the Inc. 5000 list. We specialize in premium home luxury and apparel products, including temperature-regulating bedding, sleepwear, loungewear, and bath items. Our commitment to exceptional quality has earned us a place on "Oprah's Favorite Things" list for seven consecutive years across five categories.

Role Overview

We are looking to add a Vice President of Brand Marketing who will spearhead the development and growth of Cozy Earth's brand presence across retail, wholesale, and digital platforms. This leadership position requires fostering collaboration across multiple teams to build brand awareness, deepen customer engagement, and maintain a unified brand experience.

Key Responsibilities

• Develop and guide the overall brand strategy for retail, wholesale, and digital channels.
• Collaborate closely with product, creative, marketing, and executive leadership to ensure coherent brand messaging and execution.
• Design and manage integrated brand campaigns that support product launches, category expansion, and corporate initiatives.
• Shape brand positioning through strategic partnerships, events, collaborations, and marketing projects.
• Incorporate consumer insights and market trends into branding and go-to-market strategies.
• Drive the growth of loungewear and lifestyle product lines while preserving brand consistency.
• Coordinate with retention, social media, PR, influencer marketing, paid media, and digital teams to align brand and channel strategies.
• Lead, mentor, and build a high-performing brand marketing team.
• Track brand performance, campaign effectiveness, and customer feedback to inform future plans.
• Perform other tasks as assigned.

Required Qualifications

• Minimum 7 years of progressive experience in brand marketing, including leadership roles.
• Proven track record growing consumer brands in dynamic or high-growth environments.
• Comprehensive knowledge of brand strategy, campaign creation, and multi-channel marketing approaches.
• Expertise across retail, wholesale, and digital business models.
• Strong collaborative skills to lead cross-functional projects.
• Deep understanding of lifestyle, apparel, home, or premium consumer sectors.
• Experience in building and managing effective teams.
• Excellent communication, organization, and project management abilities.
• Strategic mindset combined with practical, teamwork-oriented leadership.

Preferred Qualifications

• Background in apparel, home, lifestyle, or luxury consumer markets.
• Experience contributing to brand growth via new product rollouts or category development.
• Knowledge of influencer marketing, partnerships, and community engagement tactics.
• Experience collaborating with performance or growth marketing groups.

Employee Benefits

• Comprehensive medical, dental, and vision insurance plans.
• 401K retirement savings program.
• Flexible paid time off to encourage work-life balance.
• Monthly wellness allowance for self-care activities.
• Exclusive discounts on all products.

Equal Opportunity Employer

Cozy Earth is strongly committed to fostering diversity and an inclusive workplace environment.