Vice President of Marketing

Overview

DSJ Global is in search of a strategic and proactive Vice President of Marketing to oversee all marketing operations within a dynamic manufacturing company that caters to both residential and commercial sectors. This senior leader will craft and implement a comprehensive marketing plan aimed at enhancing brand presence, increasing demand, and facilitating the organization’s expansion. The ideal candidate combines strategic insight, product management experience, and advanced digital marketing skills within industrial or B2B contexts.

Key Responsibilities

• Manage marketing strategies and positioning for product lines serving residential and commercial markets.
• Collaborate closely with product management, sales teams, and operations to ensure successful market launches.
• Analyze market trends, customer segments, and product lifecycles to identify growth opportunities.
• Create and uphold a consistent, strong brand identity across diverse communication platforms.
• Enhance brand positioning within competitive, technically complex industries.
• Align messaging cohesively across different business sectors and product categories.
• Lead the creation of impactful internal and external marketing communications, including sales materials and thought leadership content.
• Guide executive and corporate communication efforts.
• Develop and administer multi-channel advertising campaigns encompassing both digital and traditional media.
• Manage relationships with marketing agencies and monitor campaign results.
• Optimize advertising budgets to maximize return on investment in paid media, events, and trade interactions.
• Drive digital marketing transformation through management of websites, SEO/SEM strategies, and analytics.
• Lead initiatives in social media engagement and online presence to increase brand awareness and generate leads.
• Implement marketing automation systems and data-driven strategies to improve campaign performance.
• Build and lead a high-caliber marketing team, fostering professional growth and strong performance.
• Set key performance indicators aligned with organizational growth goals.
• Work collaboratively with sales, operations, and executive leadership teams to integrate marketing strategies company-wide.

Qualifications

• More than 12 years of advancing experience in marketing including senior leadership roles.
• Demonstrated success within manufacturing, industrial, or B2B product-oriented businesses.
• Extensive background managing multichannel marketing, branding strategies, and product marketing initiatives.
• Proficiency in digital marketing, lead generation, and marketing analytics.
• Experience supporting diverse markets, including residential (channel/distribution) and commercial (spec-driven B2B) sectors highly desirable.
• Capable of operating effectively at both strategic and tactical levels.

Desired Skills

• Marketing leadership and strategy development
• Digital marketing campaigns and analytics
• Product and category management
• Brand development
• Marketing communications and content creation