Job description

About the Role

We are expanding and invite you to join as our Head of Marketing at the earliest opportunity. In this pivotal position, you will establish our entire marketing organization from the initial operational stages to a well-structured, high-performance marketing department with your own team.

You will take on full responsibility, prioritize effectively, and turn marketing into a measurable growth driver for our company.

What We Offer

Competitive salary package
Annual car purchase subsidy of 1,000 euros per year of service
Secure employment with a permanent contract
28 days of annual leave
Flexible working hours with start time between 8:00 and 9:00 AM
Corporate benefits including discounts at well-known partners
Financial support for professional, job-related training
Employee referral bonus of 500 euros
Complimentary refreshments such as coffee, water, and fresh fruit

Your Mission

Establish and develop the entire marketing organization
Manage and assess all marketing activities during the startup phase
Create and implement a scalable marketing strategy
Focus on performance-driven marketing emphasizing ROI, lead generation, and revenue contribution
Introduce clear processes, KPIs, and reporting systems
Derive data-driven actions to enable scaling
Prioritize marketing initiatives under resource constraints
Make informed decisions on which activities to omit
Build, lead, and continuously evolve a marketing team
Reduce dependency on external agencies
Collaborate closely with executive management, sales, and IT departments

Your Profile

Extensive experience in a senior marketing role
Proven track record in building or restructuring marketing departments
Multiple years of leadership experience
Strong operational knowledge across key marketing disciplines
In-depth expertise in performance marketing, campaign management, and analysis
Capability to independently execute marketing operations from the ground up
Excellent analytical mindset with a sharp focus on KPIs
High level of self-responsibility, organizational skills, and decision-making ability

Additional Advantages for Quick Impact

Experience in the automotive trade or similar sales-oriented sectors
Background in performance marketing or e-commerce environments
Knowledge of sales-integrated marketing (lead management, funnel optimization, close cooperation with sales teams)
Proficiency with common CRM platforms such as HubSpot or Salesforce
Basic understanding of modern tracking technologies like server-side tracking or Conversion API
Familiarity with CMS and content management tools such as WordPress and page builders

Company Overview

With a portfolio exceeding 2,000 premium used vehicles, we rank among Europe's leading automotive dealers. Our dealership has upheld a reputation for quality, modern service, and exclusive cars setting benchmarks for more than 25 years. As an innovative and digitally-driven company, we shape the future of mobility with dedication, precision, and strong team spirit. We emphasize respectful collaboration, ongoing professional development, and passion for technology and excellence.

Contact

Dean Klewer
Recruiting
Phone: +49 (0) 30 2244506-141
Email: bewerbung@autohaus-royal.de

Head of Marketing

Where you'll work