Head - Marketing & Growth

About Dr. B. Lal Clinical Laboratory and Institute

Dr. B. Lal Institute of Biotechnology (BIBT) in Jaipur, founded in 2008 and affiliated permanently with the University of Rajasthan, represents a distinguished academic establishment committed to excellence in Biotechnology and Microbiology education. BIBT integrates academics, research, and innovation to provide hands-on practical training that prepares students for careers in academia, industry, and entrepreneurship. This institute is an academic wing of Dr. B. Lal Clinical Laboratory Pvt. Ltd., a leader in healthcare and diagnostics.

Role Overview

The Head of Marketing & Growth will spearhead the organization's marketing strategy and growth initiatives, focusing primarily on enhancing brand strength, accelerating consumer business (B2C) and digital revenue, and optimizing customer acquisition and retention. This role requires leading a data-driven marketing function with a combination of strategic vision and active execution across digital platforms, brand communication, customer lifecycle management, regional territory marketing, doctor engagement, and channel marketing.

Key Responsibilities

• Formulate and execute business growth strategies targeting increased footfall, home sample collection, health services, memberships, and digital appointments across centers and segments.
• Devise recovery and growth plans for underperforming locations and markets.
• Lead digital marketing functions including performance marketing, SEO, website and app enhancement, CRM, and customer journey optimization.
• Enhance customer acquisition, improve conversion from inquiry to booking, and boost revenue across critical customer touchpoints.
• Develop retention, reactivation, reminder, and cross-selling campaigns to maximize repeat business and enhance customer lifetime value.
• Strengthen the brand image highlighting clinical excellence, reliability, expertise, advanced technology, and exceptional customer experience.
• Manage brand campaigns, content creation, social media engagement, reputation management, and communications regarding new services.
• Ensure consistent brand representation across all laboratories, collection centers, digital assets, and partner outlets.
• Implement targeted local area marketing initiatives including community outreach, health camps, partnerships, center launches, and territory expansion.
• Oversee doctor and medical marketing efforts, including scientific communications, Continuing Medical Education (CME), retail trade marketing, new test promotions, and specialist growth programs.
• Support B2B, HLM, B2I, FOFO, and other channels with effective marketing campaigns, proposals, content, and activation tools.
• Establish and monitor KPIs via dashboards for revenue, acquisition, conversions, retention, center performance, and marketing ROI.
• Lead the annual marketing plan, budget distribution, agency partnerships, and regular performance assessments.
• Build and mentor a capable marketing team including senior marketing managers and other key personnel.
• Collaborate closely with Sales, Operations, Medical, Technology, Customer Experience, and Finance teams to ensure integrated growth strategies are executed efficiently.

Success Metrics

• Achievement of B2C and direct-to-consumer revenue targets.
• Increase in patient visits and home collection volumes.
• Optimized customer acquisition costs with strong marketing ROI.
• High lead-to-booking conversion rates and effective digital funnel management.
• Improved customer retention, repeat business frequency, and overall customer lifetime value.
• Elevated brand visibility, trustworthiness, and consistent application across channels.
• Successful execution of center and territory marketing activities.
• Timely and quality delivery of campaigns.
• Strengthened team performance and ongoing capability building.
• Robust cross-functional collaboration and accurate reporting.

Qualifications and Requirements

• A minimum of 10 to 15 years of progressively responsible experience in marketing, growth, digital business, or consumer revenue roles, with demonstrated leadership of teams.
• Proven track record in managing revenue streams, customer acquisition, digital marketing growth, CRM strategy, customer retention, and maximizing marketing ROI.
• Industry experience preferably in healthcare, diagnostics, retail, consumer services, wellness, or related distributed service sectors.
• Strong analytical skills with a commercial mindset and ability to convert data insights into actionable priorities.
• Leadership style that is hands-on and adaptable, capable of navigating a dynamic mid-sized growth-oriented enterprise while balancing strategy and execution.
• Advanced degree preferred such as an MBA or postgraduate qualification in Marketing or Business Management.