Vice President Marketing

Overview

We are searching for a Vice President of Marketing to lead a high-performing and sophisticated direct response marketing division within a fast-growing direct-to-consumer health and wellness company known for premium supplements. This fully remote, full-time leadership role involves managing diverse teams and functions focused on growth through acquisition, retention, creative, web analytics, marketing technology, and marketplace expansion.

Key Responsibilities

• Manage an annual multi-million dollar performance marketing budget and lead a team of approximately 40-50 marketing professionals.
• Provide leadership and development opportunities to Directors across multiple disciplines including Paid Acquisition, Retention & Lifecycle Marketing, Creative, Web Performance & Conversion Rate Optimization (CRO), Marketing Systems, and eCommerce Marketplaces.
• Establish repeatable operational workflows emphasizing planning, prioritizing, testing, execution, and performance tracking.
• Collaborate closely with departments such as Business Intelligence, Technology, Operations, Product, Customer Experience, and Finance to drive cohesive execution across functions.
• Convert executive strategies into actionable marketing priorities, maintaining focus on high-impact initiatives.
• Enhance interdepartmental collaboration and resolve organizational bottlenecks.
• Advance strategies around customer acquisition, retention, creative experimentation, funnel optimization, and maximizing customer lifetime value (LTV).

Required Qualifications

• Minimum of 10 years of experience directing large-scale Direct-to-Consumer marketing organizations.
• Proven executive leadership managing directors and heads of departments.
• Extensive expertise in Direct Response and Performance Marketing.
• Experience managing significant paid media budgets exceeding $20 million yearly.
• Comprehensive knowledge in Paid Media, Customer Acquisition, Retention & Loyalty programs, Creative Strategy and Testing, Funnel Optimization, Marketing Technology, and Customer Lifetime Value.
• Exceptional operational leadership with a focus on systems and structured processes.
• Demonstrated executive presence capable of influencing senior leadership and stakeholders across multiple disciplines.
• Background in health, wellness, supplements, or consumer product sectors is highly preferred.

Compensation and Benefits

• Annual salary ranging from $250,000 to $300,000.
• Performance-based bonuses.
• Comprehensive medical insurance coverage.
• 401(k) retirement plan with company match.
• Monthly allowance for supplements.
• Personalized fitness plans.
• Annual wellness retreats.

Additional Information

This position offers an opportunity to impact the growth trajectory of a market-leading DTC brand and further develop one's executive career in a dynamic environment. Candidates who have excelled in scaling marketing organizations and thrive in high-growth settings are invited to apply.