Director of Revenue Marketing and Fan Development

Overview

Player 15 Group, the organization behind the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Valley Suns (G League), and Mortgage Matchup Center, is located in downtown Phoenix and driven by innovation, passion, creativity, and care. This fast-paced, team-centric environment seeks a strategic leader to guide marketing efforts that boost ticket sales, fan acquisition, retention, and engagement.

Key Responsibilities

• Lead and execute marketing strategies that utilize data to increase single-game ticket sales and grow the fan base.
• Manage performance marketing campaigns across digital, traditional, and emerging media platforms.
• Collaborate with Ticket Sales, Business Intelligence, and Ticket Operations to align marketing with inventory and revenue goals.
• Develop comprehensive marketing funnels to convert prospects and maintain fan engagement.
• Monitor and improve campaign measurement, audience segmentation, and marketing ROI.
• Oversee marketing for various ticketing products including memberships, premium seating, suites, and group sales.
• Drive fan development strategies focused on acquisition, engagement, retention, and lifetime value growth.
• Utilize consumer insights and research to identify audience growth opportunities.
• Partner cross-functionally to deliver cohesive campaigns integrating creative, social, partnership, merchandise, and community efforts.
• Implement targeted multicultural and emerging audience campaigns to expand fan reach.
• Evaluate and integrate new marketing technologies and platforms to enhance engagement and revenue.
• Support broader brand marketing initiatives to enhance brand affinity and cultural relevance.
• Collaborate on messaging, creative briefs, and promotional efforts that align marketing with the organization's voice and strategic priorities.
• Oversee and develop high-performing Performance Marketing and Fan Development teams, fostering a culture of accountability and continuous improvement.
• Mentor team members and manage relationships with agencies and media buyers to optimize campaigns.

Qualifications

• At least 8 years of leadership experience in performance marketing, revenue marketing, fan development, or growth marketing within sports or entertainment.
• Proven experience in developing data-driven marketing campaigns tied to direct revenue and customer acquisition.
• Strong understanding of paid media strategies, audience targeting, CRM, marketing analytics, and attribution.
• Experience managing multifunctional teams and collaborating across departments.
• Ability to interpret data and consumer insights to create actionable marketing strategies.
• Excellent organizational, strategic thinking, problem-solving, communication, and presentation skills.
• Comfort working in fast-paced, live sports environments and availability to support events during evenings and weekends as necessary.
• High school diploma or GED required; bachelor’s degree preferred.
• Bonus experience in membership, loyalty, or fan engagement programs.

Culture and Benefits

Player 15 Group fosters a collaborative, people-first culture with an ownership and initiative-driven mindset. Benefits include comprehensive medical, dental, vision, life, and disability insurance, paid leave including vacation, sick, volunteer, and company holidays, 401(k) with company match, and various team member engagement activities. Employees enjoy perks such as team swag, discounts, complimentary tickets to games and events, and access to excellent facilities including a fitness center, basketball courts, pickleball courts, golf simulator, and an on-site cafeteria.

Diversity and Employment Policy

Player 15 Group is dedicated to diversity and equal opportunity employment practices, ensuring all qualified applicants are considered regardless of race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, or disability.

Additional Information

This description is not exhaustive and may change over time. The role requires flexibility to work during live events as needed.