Specialist II, Media Relations & Consumer Insights - UK & Ireland

Overview

We seek an experienced communications professional to join our UK & Ireland Communications and Media Relations team. The ideal candidate will possess a deep understanding of youth culture, sports culture, and style trends across the UK, combined with proven experience in implementing communications strategies within the sportswear sector. This role demands excellent prioritization skills, strategic thinking, and collaboration capabilities.

Key Responsibilities

• Craft and implement influential long-term communications strategies for Nike Sportswear and Jordan Brand focused on the UK & Ireland market.
• Identify and leverage emerging opportunities at the intersection of sport and culture to expand brand presence beyond traditional boundaries.
• Build and maintain genuine relationships with key media figures, creators, and tastemakers representing UK culture globally.
• Develop compelling storytelling across diverse media channels including digital, social, print, and broadcast, pushing innovative communication boundaries.
• Monitor and integrate emerging trends from fashion, design, film, art, media, and technology into communications approaches.
• Lead communication campaigns, events, and athlete-related initiatives within the UK.
• Support other sports disciplines like football, running, and training as needed to align with business goals.

Qualifications and Experience

• Significant experience in PR or communications, ideally focused on sportswear, sport, and style industries.
• In-depth awareness of how sport, fashion, and broader culture interact within the UK context, and a strong interest in sport/fitness communities.
• A forward-thinking perspective on youth culture, with the capacity to synthesize insights and apply them strategically.
• Demonstrated skill in formulating and executing narrative-driven strategic communications plans that engage consumers effectively.
• Proven track record in initiating innovative strategies, partnerships, and creative concept development.
• Strong communication skills, capable of influencing internal and external stakeholders across complex organizational structures.
• Efficient project management abilities including planning, creative ideation, budgeting, and managing external agencies.
• Established network with youth, lifestyle, and culture media as well as new platforms, content creators, and tastemakers internationally.
• Creative thinker able to develop marketable solutions in communication tactics and programming.

Team and Collaboration

This position is based within the UK Communications and Media Relations team in London, reporting directly to the Senior Director of Communications, UK. Collaboration spans communications teams across EMEA and Global Consumer Product Brand Communication with a focus on Nike Sportswear and Jordan Brand. The role occasionally requires cooperation across other sports categories such as football, running, training, and basketball to support overarching business initiatives.