Brand Manager

About Vida Glow

Vida Glow leads globally in ingestible beauty, providing a distinguished collection of supplements sold online and widely available through retail channels worldwide. The company is committed to advancing a unique market position to differentiate itself in a highly competitive environment, aiming to establish a distinguished global brand that positively influences customers' lives and inspires internally. The headquarters are located in North Sydney, Australia.

Role Overview

Reporting directly to the Marketing Director, the Brand Manager will have a crucial role in implementing Vida Glow's brand strategy, managing marketing campaigns, supporting new product rollouts, and accelerating brand growth in the Australia, UK, and US markets.

The position requires collaboration with cross-functional teams including Sales, Digital, Creative, Innovation, Operations, Finance, and external agencies to bring the brand vision to fruition and solidify Vida Glow's leadership in the ingestible beauty sector.

Key Responsibilities

• Assist in crafting and delivering brand strategies, marketing campaigns, and plans.
• Oversee brand-related initiatives spanning digital platforms, retail environments, PR, events, and experiential marketing channels.
• Contribute to the end-to-end process of new product launches.
• Collaborate with agencies and internal departments to execute effective consumer marketing campaigns.
• Support marketing efforts for retail such as product launches, in-store activations, education programs, and visual merchandising.
• Leverage consumer insights, market trends, and campaign performance data to spot opportunities and enhance initiatives.
• Assist in managing the brand’s marketing budget to ensure optimal utilization for impactful results.
• Help establish scalable brand frameworks, guidelines, and operational best practices to support ongoing business growth.

Candidate Profile

• Possess 3 to 5 years of experience in Brand, Product, or Marketing Management specifically in beauty, wellness, FMCG, or consumer health sectors.
• Demonstrated expertise in executing integrated multi-channel marketing campaigns.
• Experience liaising with agencies, retail partners, and other external collaborators.
• Strong knowledge of consumer marketing principles, retail activation strategies, and digital marketing channels.
• Hands-on involvement in new product development and launch support.
• Excellent project management capabilities with the skill to juggle numerous priorities effectively.
• Strong communication skills enabling effective teamwork across various internal functions.
• A passionate interest in beauty and wellness, coupled with the enthusiasm for creating consumer-engaging brands.

Benefits at Vida Glow

• Generous monthly allowance for Vida Glow products.
• Additional leave on your birthday.
• Access to a comprehensive wellbeing program including an on-site gym facility.
• Company-paid parental leave benefits.
• Opportunity to earn up to 5 extra loyalty leave days.
• Work location is surrounded by numerous local cafes and easily accessible by public transport.