Specialist II, Basketball Brand Marketing - New York City

About Nike

At Nike, Inc., the mission extends beyond providing gear for top athletes. It’s a place where potential is explored, boundaries are pushed, and possibilities are expanded. The company values individuals who aspire to grow, think creatively, and innovate. Diversity and imagination are celebrated, and Nike looks for achievers, leaders, and visionaries who bring passion and skill to a dynamic and evolving environment.

Role Overview

As a Specialist II within the Men’s Brand Marketing team based in NYC, reporting directly to the Men’s Brand Director, you will collaborate across the men’s marketing brand team and the wider NYC Brand Marketing organization. Strong partnerships with stakeholders across various functions and sports fields are essential to this role.

Key Responsibilities

• Identify and nurture partnerships with people and organizations that align with Nike’s brand values and Consumer Field of Play strategies, ensuring sustained and effective relationships.
• Support the amplification of essential Concept Map stories through on-the-ground executions, including Nike brand events and wholesale marketplace partner marketing activities.
• Continuously collect and apply consumer insights to better serve the NYC consumer base, and communicate feedback to EMEA and Global teams to shape longer-term strategies.
• Flexibly engage with other marketing areas within the Central marketing team, such as Energy, Nike Sport Marketplace, or Operations & Planning, as required.

What We Are Looking For

• 1 to 3 years of relevant marketing experience, preferably in brand management.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent combination of education, experience, and training.
• Strong passion for sports, fashion, creativity, and an in-depth understanding of athletes and communities, including their motivations and challenges.
• Experience managing marketing campaigns from planning through execution, aimed at delivering defined objectives and KPIs.
• Ability to consistently deliver high-quality results with attention to detail and efficient execution.
• Adaptability to manage multiple projects simultaneously and respond swiftly to changing priorities and feedback in a fast-moving environment.
• Deep insight into the NYC consumer, with proven ability to use consumer insights to enhance seasonal branding strategies.
• A continuous learner with an innovative, growth-oriented mindset, open to exploring new marketing methods to improve engagement and campaign effectiveness.
• Commitment to Nike’s diversity and inclusion principles and guiding values.
• Strong teamwork skills combined with proactive, structured work habits under fast-paced conditions.
• Problem-solving enthusiasm and capability.
• Preferably, knowledge of the NYC basketball landscape from grassroots levels through professional tiers.

Compensation and Benefits

The annual base salary varies by geographic market, ranging from $71,100 to $140,700, depending on location, qualifications, skills, and experience. Nike provides a comprehensive suite of benefits, details of which are available upon inquiry.

Additional Information

Nike is committed to providing accommodations throughout the interview process, including screen readers, sign language interpreters, accessible interview locations, closed captioning, and other reasonable modifications upon request. Candidates requiring assistance may request accommodations to ensure an equitable interview experience.