Social Media Marketing Intern

About Samantha Siu New York

Samantha Siu New York is a jewelry label distinguished by its meticulously designed reversible necklaces, inspired by the narrative collection "A Love Affair." Each necklace embodies the story of a distinct time and place, combining exceptional craftsmanship with symbolic meaning. The brand donates 10% of net profits from every necklace sold to nonprofits focused on education, health outreach, and animal preservation, presenting a mission-driven brand philosophy that extends beyond jewelry, fostering a creative journey with purpose.

Role Overview

This Social Media Marketing Intern position is part-time and hybrid (on-site based in the New York City Metropolitan Area). It is an unpaid internship lasting for six months requiring a commitment of 10-15 hours weekly, including two on-site days (Thursdays and Fridays) during the summer with additional virtual meetings as necessary. Selected interns will receive hands-on training and will assist with daily media communications, public relations outreach, and collaborations with digital influencers and media outlets.

Key Responsibilities

• Develop and schedule engaging social media content maintaining brand alignment with the company’s story and mission.
• Monitor social media engagement and support the planning of campaigns.
• Assist in video production efforts including idea generation, on-set help during shoots, and post-production support for digital media.
• Organize media assets, track media coverage, and prepare analytical reports to inform communication strategies.

Qualifications

• Strong foundation in media communications and public relations to effectively support brand messaging across platforms.
• Capability to create monthly social media strategies and campaign plans.
• Experienced with social media platforms such as Instagram, TikTok, Pinterest, and knowledge of evolving algorithms and trends.
• Skills in social media marketing including content creation, scheduling, and analyzing performance.
• Proficient in graphic and video editing tools like Photoshop, CapCut (or comparable apps), and Canva.
• Currently enrolled in or recently graduated from Communications, Media Studies, Marketing, Public Relations, or related fields.
• Familiarity with digital advertising and analytics tools including Meta Ads Manager, Google Ads, Shopify, Meta Business Suite, and Google Analytics for audience growth and campaign optimization.
• Excellent written and verbal communication skills, strong organization, and ability to juggle multiple projects while adhering to deadlines.
• Interest in fashion, jewelry, and brands with a social mission; eager to learn and collaborate within a small creative team.
• Comfortable using office productivity and collaboration software (Google Workspace/Microsoft Office), with additional knowledge of social media management tools considered a plus.