Social Media Manager (Insurance)

Role overview

This opportunity is for a freelance social media strategist who can own strategy, content development, and profile management across TikTok and Instagram. The work blends personal branding, short-form video, and organic growth, with a focus on transforming client ideas into polished content and shaping a premium, education-led presence from scratch.

About the client

The client is a life insurance agent serving families and union members. The brand position is intentionally selective and high-end, designed to feel more like a private, invitation-only community than a broad consumer page. The goal is to create a credible, premium social presence that naturally attracts the right audience and converts interest into referrals.

Responsibilities

• Build and manage a complete TikTok and Instagram strategy from the ground up.
• Set the core content themes, brand positioning, and posting rhythm.
• Translate the client’s raw ideas into refined short-form content.
• Handle content creation and editing end to end, including Reels, TikToks, Shorts, short videos, graphics, captions, and written copy.
• Lead the personal brand refresh and maintain a consistent premium, education-focused identity.
• Develop content that explains life insurance, family protection, and generational wealth in a clear, approachable, non-promotional style.
• Increase organic reach to generate inbound interest, community engagement, and referrals.
• Monitor engagement, share performance updates, and adjust the approach based on results.

Requirements

• Demonstrated success in growing TikTok and Instagram accounts, supported by a portfolio and measurable outcomes.
• Strong capability in short-form video, including concept development, filming guidance, and editing.
• Good sense for graphic design, caption writing, and copywriting.
• Experience building personal brands or founder-led brands, including rebranding work.
• An eye for polished, aspirational visuals that feel curated rather than generic or corporate.
• Ability to simplify educational or complex subjects into engaging content; familiarity with finance or insurance is an advantage.
• Preference for organic, community-based, and referral-driven growth instead of paid advertising.
• A flexible, self-directed, and collaborative working style, with the ability to take direction and execute independently.
• Availability during EST working hours.

Additional information

This is a freelance role focused on premium positioning and organic audience growth for an insurance-related personal brand. The page should feel education-first, trust-led, and designed to attract the right audience rather than broad mass-market attention.

Working hours

EST working hours apply.