Social Insights and Research Lead - 12 Month Fixed Term Contract

Overview

Join a team that is transforming the global design experience. Based in San Francisco, our US hub offers an environment where flexibility and trust empower team members to balance work and goals effectively.

Role and Responsibilities

• Enhance marketing effectiveness by supporting global campaigns, key moments, crisis management, and continuous education efforts.
• Conduct social listening analyses to evaluate campaign performance, cultural trends, competitor actions, and provide strategic insights for brand, product marketing, and social teams.
• Design and implement qualitative and quantitative research including surveys, concept testing, and audience analysis, collaborating with brand, marketing, and campaign teams.
• Develop rapid intelligence reports and dashboards for launches, events, and competitive occurrences by integrating various data sources to provide cohesive public sentiment insights.
• Transform complex datasets into clear, actionable insights and recommendations suitable for stakeholders.
• Contribute to the creation and maintenance of a global reporting framework with regional teams to ensure consistency.
• Collaborate with Social Media Managers, Growth Strategists, and country leads to measure and optimize social content.

Qualifications and Experience

• Minimum of eight years in roles involving social listening, market research, or consumer insights.
• Proficient with social listening platforms, preferably Meltwater, or alternatives like Sprout Social.
• Experienced in both qualitative and quantitative research methodologies, including survey creation, concept evaluations, and data interpretation.
• Exceptional skills in data storytelling, simplifying complex information, and confidently presenting to diverse audiences.
• In-depth knowledge of social media platforms such as TikTok, Instagram, YouTube, LinkedIn, X, and Reddit, including audience behaviors.
• Demonstrated ability to proactively manage multiple projects and adapt rapidly in dynamic environments.
• Proven cross-functional collaboration with marketing, brand, and product teams.
• Self-motivated with strong drive for execution and adaptability to market changes and business priorities.
• Familiarity with leveraging artificial intelligence tools to enhance workflow efficiency and effectiveness.

About the Team

The MSG Research & Insights group blends data, culture, and strategy, transforming signals from social media and markets into decisive recommendations shaping brand presence worldwide. This role involves diverse responsibilities including social listening, research, and competitive intelligence, requiring both analytical rigor and intuitive insight.

Additional Information

• Employment decisions are grounded in experience, skills, merit, and compliance with local regulations.
• Diverse skills and backgrounds are welcomed.
• Please state pronouns and any interview accommodations when applying; interviews are conducted virtually.
• Competitive salary range: $150,000 to $230,000 USD, determined through market data and candidate expertise while maintaining internal equity.