Manager - Consumer and Market Insights

Job Objective

The Consumer & Market Insights function at Dabur serves as a strategic driver for business growth. This role involves leading insights initiatives across three major business sectors of Dabur, collaborating closely with Category Marketing, Sales, and R&D leaders to inform business strategy, stimulate innovation, and unlock expansion opportunities. The incumbent will take full ownership of insights relevant to assigned categories and steer portfolio strategy, innovation efforts, and commercial excellence.

Candidate Profile

• A minimum of 10 years' experience in Consumer & Market Insights, specifically within a top FMCG company.
• Proficiency with Retail Measurement tools such as Nielsen IQ and experience conducting various Consumer Research methodologies including Usage & Attitude (U&A), Brand Health, Innovation, and Communication studies.
• Strong commercial insight and the capacity to convert market data into practical business strategies.
• Comprehensive knowledge of retail operations including distribution frameworks, pricing strategies, channel efficiency, and commercial levers key to category growth.
• A record of effectively influencing senior leadership through insightful, data-driven storytelling.
• Experience using AI and advanced analytics to enhance insight generation and inform decision-making is advantageous.

Key Responsibilities

• Lead the Consumer & Market Insights agenda for the designated categories ensuring insights shape critical business decisions.
• Integrate data from syndicated sources, primary research, shopper insights, and competitor intelligence to form a unified, actionable business perspective.
• Identify and act on growth opportunities by combining retail, shopper, consumer, and competitive insights.
• Provide actionable recommendations concerning distribution strategies, product assortment, pricing, promotional activities, channel approaches, and product innovation.
• Facilitate quicker, data-backed commercial decisions by delivering fact-based market insights.
• Translate complex datasets into concise, compelling narratives that influence senior management decisions.
• Oversee insight generation processes from market measurement and consumer understanding to address critical business questions.
• Develop strong partnerships with internal teams and external research agencies to maximize business outcomes.

Equal Opportunity Employer Statement

Dabur values diversity as a core asset in serving a varied customer base across different regions. The company upholds a strict policy against any discrimination based on color, race, age, gender, religion, nationality, marital status, sexual orientation, or any other factor. Equal opportunity and inclusion are fundamental principles practiced across the organization.