Customer Marketing Manager - Modern Trade

Key Responsibilities

The role involves managing sales processes, strategies, and ensuring smooth collaboration with various internal teams. Key duties include measuring channel performance to suggest corrective measures, formulating gain strategies with Brand, KAM and Sales teams, and developing open format outlet strategies. Additional responsibilities include overseeing planned activities in line with marketing budgets and schedules, assessing point-of-sale activity outcomes to drive improvements, leading technology initiatives for the channel, and streamlining processes to maintain accuracy in transactions.

Demand Planning and Promotion Facilitation

• Implement a strong forecasting process considering inputs and constraints.
• Coordinate with the Supply Chain team to ensure stock availability as per plans.

Merchandising

• Lead discussions around in-store execution strategies with brand teams and design the annual activity calendar.
• Collaborate closely with the In-Store Merchandising team to activate in-store strategies and planned activities.

Qualification and Experience

• Possess an MBA or equivalent degree from a recognized institute.
• Have 4 to 6 years of relevant experience in Modern Trade, preferably within the FMCG sector.

Equal Opportunity Employer

Dabur values diversity and fosters an inclusive work environment that respects all employees regardless of color, race, age, gender, religion, nationality, marital status, sexual orientation, or any other discriminatory factor. Equal opportunity is a core principle embedded throughout the organization.