SMB Strategy Product Marketing Manager, EMEA

Role overview

This position acts as a market-level product and solutions lead within the RPCS organization, helping shape a unified view across the region. As the main advisor on product and solutions matters for the General Manager, the role keeps regional strategy, PMM, GBS, and cross-functional partners aligned. It brings together insights, coordinates reviews, and drives collaboration to speed up product adoption, support solution-led selling, and create measurable business impact.

What you'll do

• Ensure timely, high-quality market-level PCS operations and product prioritisation, while supporting GM cadences and managing horizontal product priorities as needed.
• Handle market-wide escalation management across product areas, working with GMPT and regional PCS leadership.
• Act as the trusted product and solutions advisor to the GM by consolidating product updates, shaping market priorities, and building management-review narratives from a product-first perspective.
• Support scoping of cross-vertical inbound product requests and drive outbound priorities for products not covered by the vertical structure, such as custom identity deprecation and targeting updates.
• Define and embed standard market processes, including EUI, FRITES and similar PCS workflows, with close coordination across PMM, CSL and other cross-functional teams.
• Partner with the PMO supporting the GM to plan market reviews, vertical deep dives, and broader forums, while translating regional PCS plans into practical market actions and escalating blockers when needed.
• Track vertical scores and RPCS program progress, identify execution gaps, recommend improvement levers, and feed market intelligence into regional strategy and product direction.

Candidate profile

• Background in product marketing or client solutions within digital advertising, technology, or media.
• Hands-on experience at Bytedance is required.
• Strong analytical ability with a data-led approach to insight generation and strategic recommendations.
• Proven project management experience across complex, multi-stakeholder initiatives and deadlines.
• Ability to design, scale, and run programs and processes across a market or region.
• Excellent communication, presentation, storytelling, and stakeholder influence skills.
• Comfortable working across product, sales, operations, and strategy teams in fast-moving environments.
• Adaptable, able to work through ambiguity, and quick to reprioritise when business needs change.

About TikTok

TikTok is a global short-form video platform built to inspire creativity and bring joy. Its headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why this company

The company promotes curiosity, humility, resilience, and an iterative mindset. It offers the chance to make an impact in a fast-growing technology environment where every challenge is treated as a learning opportunity and teams work together to achieve meaningful outcomes.

Diversity and inclusion

The organisation is committed to an inclusive workplace where people are recognised for their skills, experience, and perspectives. It aims to reflect the diversity of the communities it serves and values a workplace that welcomes many voices and backgrounds.