Senior Sports Marketing Manager

About the Role and Company

adidas aims to be the world's leading sports brand by fostering innovation, ambition, and teamwork. Based in Stockport, England, at our dynamic head office with comprehensive sports and wellness facilities, you will be part of a motivated team of over 350 employees spanning brand marketing, commercial, and business support functions. We value individuals who are passionate about sport and the adidas brand, and who bring their unique energy to work every day.

Key Responsibilities

• Lead and nurture our strategic partnerships with Team GB, ParalympicsGB, and a distinguished portfolio of world-class athletes.
• Manage the end-to-end delivery of athletes’ Games kit programmes, collaborating with global product teams to ensure top-quality design and timely distribution.
• Identify, sign, and oversee athletes to build impactful brand stories and activations in partnership with the UK Brand team.
• Coordinate closely with internal departments including Global Product, Sports Marketing, Brand Communications, Legal, Finance, Sales, and Go-To-Market teams to maximize commercial and brand opportunities.
• Execute comprehensive activation plans during Games time, ensuring operational excellence, athlete servicing, and fulfillment of partner requirements on the global stage.

Candidate Profile and Requirements

• Enthusiastic about sports with a particular interest in the Olympic and Paralympic movements.
• Proven experience managing high-profile sports partnerships, athlete relationships, and extensive stakeholder engagement.
• Strong project leadership skills capable of handling complex, multi-functional initiatives involving various budgets and external collaborators.
• Excellent communication, influencing, and negotiation skills with a track record of building trusted relationships at all organizational levels.
• Ability to thrive in fast-paced, dynamic environments with a solutions-oriented approach.

Work Environment and Benefits

Our hybrid working model includes three days per week in the office and two days remote, with flexible policies tailored to support your individual circumstances.

• Competitive salary supplemented by an annual bonus and an outstanding pension scheme.
• Generous employee discounts and exclusive sample sales.
• Access to premium on-site fitness amenities including a gym, Peloton bikes, padel court, indoor football pitch, and diverse fitness classes such as yoga, pilates, and spin.
• Comprehensive private medical insurance with health cash plan and life assurance benefits.
• Onsite Wellness Centre providing access to various health specialists.
• 25 days annual leave plus bank holidays.
• Enhanced maternity and paternity leave benefits.
• Availability of educational resources for personal and professional growth.
• Regular chances to win tickets for sports and music events.

Diversity and Inclusion

adidas is dedicated to creating an inclusive workplace where diversity is celebrated and all individuals are encouraged to express themselves authentically. We uphold a strict policy against discrimination and harassment in any form and are an equal opportunity employer committed to supporting all applicants and employees throughout the recruitment process.