Senior Product Marketing Manager - Consumer Experience

About the Company

LinkedIn is the largest professional networking platform globally, dedicated to creating economic opportunities for the worldwide workforce. Their products enable users to build meaningful connections, discover new opportunities, develop critical skills, and gain valuable insights daily. The company fosters a culture grounded in trust, empathy, inclusion, and enjoyment, striving to empower every employee's success and growth.

Role Overview

We invite you to join in revolutionizing the way people work. This Senior Product Marketing Manager position is focused on Consumer Experience with a hybrid working model combining remote and office presence based on team requirements. The location options include San Francisco, Mountain View, Chicago, or New York.

Key Responsibilities

• Define and refine the vision for LinkedIn's consumer product experience leveraging member insights and close collaboration with product management and design teams.
• Conduct research and competitive analysis to guide the advancement of new features and messaging strategies for the core LinkedIn consumer offerings.
• Create compelling go-to-market plans encompassing positioning, messaging, and channel approaches for new product launches.
• Effectively translate technical updates into engaging narratives that communicate product progress to LinkedIn's user community.
• Act as a subject matter authority on the consumer domain and promote learnings throughout the company.
• Design, execute, and evaluate marketing experiments to measure impacts on critical performance metrics.

Qualifications

• A bachelor's degree or equivalent professional experience.
• At least 4 years of marketing experience, preferably in product marketing roles.
• Preferred: Minimum of 3 years marketing consumer-facing digital products with demonstrated influence over product strategies and successful product launches.
• Strong competence in leveraging insights to drive decisions, prioritize goals, and optimize messaging and targeting.
• Ability to thrive in fast-paced environments, handle multiple projects, and manage resources strategically based on business impact.
• Experience conducting A/B testing and growing product reach through data-driven marketing experiments.
• Excellent verbal and written communication skills, able to distill complex information into concise and persuasive stories.

Suggested Skills

• Data analysis and market research integration
• Product messaging and positioning strategies
• Experimentation and A/B testing methodologies
• Executive-level communication and presentation
• Cross-functional collaboration and leadership capabilities

Compensation and Benefits

The salary range is $125,000 to $195,000 annually, with actual pay determined by factors such as experience, skills, certifications, and location-specific cost of labor. Additional compensation may include an annual bonus, equity, benefits, and incentive plans.

Additional Information

LinkedIn is an equal opportunity employer committed to diversity and inclusivity, providing accommodations for applicants with disabilities upon request. They adhere to fair employment practices including consideration of applicants with arrest or conviction records and uphold pay transparency. Comprehensive data privacy and compliance information are also maintained. Reasonable accommodations during the hiring process are available and requests are handled promptly.